How Angelina Jolie and video calls impacted beauty standards

The history of beauty is a very interesting topic. Trends in aesthetic medicine also reflect changes in society. For example, women in our time put a lot of effort into emphasizing a clear angle of the chin. In cosmetology, this procedure has the working name “Jolie profile”. Let’s look at the details with the help of Pasihat Magomedova.

Pasihat Magomedova, plastic surgeon, dermatovenereologist, founder of the COSMOPRO clinical network

Why has the procedure become so popular?

Answer: digitization, or rather video communication. The pandemic has accustomed us to video conferencing, video calls, and social networks have chosen a course for Reels. Now, according to consumer behavior research, we spend at least five hours a day on video communication. What’s wrong with this, you say?

For our soul, this is a serious blow, as it turned out. When communicating with others for the first time, we see our own face as big as someone else’s. And we involuntarily compare ourselves. And this comparison is not in our favor, as at least 86% of Web users use filters. And about the same number of patients bring their processed photos to a beautician’s appointment, ideal for correction.

What is a Jolie profile?

For professionals, the procedure is called “Vector removal in contour plastic”. And it went to the people under the heading “Jolie profile”.

In terms of proportions, Jolie’s face is very expressive not only in the front, but also in profile. Lovers of selfies and 3/4 shots should take into account that in offline mode we perceive a person in a complex way. Therefore, all angles are important. Of course, Jolie’s face has its own peculiar nuances of asymmetry, which makes it unique – and this is the merit of its specialists, who preserved the beauty of the actress “timeless” for all years. View filters are a template that kills your uniqueness. I always advocate an individual approach. In this case, the result is natural. Our training in hand positioning for cosmetologists at the COSMOPRO clinic is dedicated to this principle.

How is the procedure?

With age (after 25 years), the process of slowing down the metabolism begins. Own hyaluronic acid synthesis, collagen decreases, the face “floats down” due to gravitational ptosis, folds and wrinkles appear, the bones become thinner and the height of the teeth decreases. Add the wrong skin care, wrong lifestyle, bad habits – and during the video call we get the answer to the question of why the reflection and the picture in the mirror make you nervous. But there is good news: The body has great resources for regeneration. And modern medicine, as a rule, can help turn a dream into reality in just an hour. And most importantly: if you constantly keep your youth, you will most likely enjoy the reflection of “timeless beauty” until the age of 60, like Jolie.

Vector removal – in medical cosmetology, the method of strengthening the soft tissues of the face, décolleté and other areas subject to gravity ptosis is used. With the help of special needle cannulas, the thinnest intradermal channels are made, which are filled with a filler based on hyaluronic acid or calcium hydroxyapatite. The puncture and the drug formula itself have a therapeutic effect on the soft tissues of the face, providing a lifting effect in the direction of administration of the drug (hence the name “vector”). The effect develops two to three weeks after the procedure and lasts for two to three years.

Hyaluronic acid based fillers. The doctor examines the face from different angles and makes marks on the face. He then chooses different densities of fillers for different areas of the face. It is clear that intensive preparations for the cheekbone line are not suitable for lips. As a rule, the correction zone includes the midline of the face (additional volume in this area corrects the nasolacrimal grooves, creates a beautiful line of cheekbones, gives a lifting effect in the lower jaw area – try to lift the tissues in the cheekbone area with your finger), as well as the chin, lips. For some patients, the temple area is important because it sinks with age and creates shadows that visually add five years. As well as the line behind the nose.

Radiesse treatment. As a rule, radiation therapy (not hyaluronic acid, but calcium hydroxyapatite) is used to create a “frame”. It is recommended for patients who have edema problems because the filler does not absorb water. On the one hand, it is an intense volumizer (a preparation for creating volume). Ideal for modeling the chin, mandibular angles (jaw angles), as well as the back of the nose. It perfectly retains its shape and preserves the result of the procedure for a long time! On the other hand, it improves the quality of the skin, strengthens and triggers collagen synthesis.

The filler is placed using a cannula, which is a long flexible needle with a blunt tip. It gently folds around obstacles with minimal skin damage. In general, the procedure can be called painless.

The choice of drug and its volume (2-8 ml) is an individual choice for each patient, depending on their anatomy, age and history.

Who never paints “Jolie angles”?

Balance is at the heart of beautiful aesthetic work. After all, we unconsciously perceive large jaw angles (especially if the shape of the face is square, small or, conversely, voluminous) as a high testosterone level. There are other methods. For example, with the help of botulinum injections, a doctor can “relax” the masticatory muscles that are in hypertonicity (the habit of clenching the teeth and pursing the lips – familiar?). The jawline will become smoother, and the face will be visually stretched. You should not argue with the doctor, especially if he refuses you the procedure: as a rule, on the contrary, this is a sign of professionalism.