Emma Watson becomes the face of Prada’s Paradoxe perfume and signs the film as a director

Increasingly rare in the media, Emma Watson has the gift of making each of her appearances an event. Now the unforgettable actress in the role of Hermione establishes herself today as the ambassador of a new Prada perfume, Paradoxe.

Emma Watson, inspiring muse of the new Paradoxe perfume by Prada

Miuccia Prada, founder of the brand, said in a statement regarding this collaboration with the actress:

” Our muse is more than just a muse. More than just a face. More than the perfect incarnation of the Prada woman. She is the embodiment of female modernity, a celebration of female multidimensionality around the world.

Sophisticated, fiercely feminine, intensely intellectual. She is everything and the opposite of her. Always running to the next version of itself. “

For this first Paradoxe perfume campaign, Emma Watson appears in one of the visuals with a short haircut with mini-bangs, a line of black foxy eye liner and an earring in the shape of the brand’s iconic triangular logo.

More than a face, Emma Watson is the director of Prada’s Paradox commercial

But it is above all the teaser of the perfume’s promotional film that attracts attention, since it is made by the actress herself. She said in an Instagram post dated the day the campaign was launched:

“When Prada asked me to be the face of their new fragrance campaign, I asked if I could direct it.

Months later, and I can share the results of the faith they shared in me, with all of you.

I can’t wait to share this piece of my art and hope you enjoy it as much as I enjoyed making it.

I could never have done it without my fantastic team of collaborators. Thank you for your time, your commitment, your talent and your passion.

My directorial debut and the new refillable fragrance from Prada, coming soon. “

So we can’t wait to discover the full movie of this commercial signed by Emma Watson and with Emma Watson. On both sides of the lens, she plays the director role of herself. If we still don’t know the release date or the details of the olfactory pyramid, or even the nose that made up this new Prada juice, we already know that it comes from a reflection on sustainable development and will be refillable, according to the actress’s ecological commitments. Because wearing perfume responsibly is not rocket science.

Front page photo credit: Prada.