According to which company, more than 65% of counterfeit cosmetics are sold on online sites and offline stages. Most of the luxury beauty brands are fake. During the investigation, the price of a copy turned out to be less than 5%of the official.
In the last three years, in Russia, more than six,000 complaints suspected of the purchase of non -sustainable funds have been recorded. And the share of illegal drugs in injection cosmetology is 55%.
The spread of false cosmetics not only destroys the beauty industry and not only evaluates the meaning of brands, but can also cause serious health problems. In 2018, the Los Angeles police searched for 21 underground beauty stores and found arsenic (used for glass production), berillium (used to produce an electrical industry), cadmium (used for batteries).
Together with Irina Aladysheva, the founder of Irinameyk beauty channel and online boxing school, we understand how to distinguish the original fake cosmetics.
Irina Aladysheva, Makeup Artist
Why do fake cosmetics spread?
There are several reasons why the beauty market is constantly filling with a fake:
Separation of big brands. A gap occurred after the big brands left the Russian market. People still want to buy foreign products, but they don’t always understand how to distinguish the original in a false way.
Sue. For the fake, there is a request as a copy segment in clothes and accessories. People can consciously buy it, because it is a similar shadow and situation, but it is cheaper.
Trends. The K-Pop trend also affected the beauty industry. Korean cosmetics is a separate layer of a fake, acceleration problem in recent years. Due to the beautiful packaging and effective components advertised on social networks, people buy products in market places and unconfirmed stores without even a definite representation of what the original resembles.
Can false cosmetics replace the original?
At first glance, it may not be different from the fake original, but the composition, the quality of the components and the formula are always different. Copies often contain cheap substitutes, preservatives and flavors that can cause irritation, allergies or not only give the promised effect. It is also not known which conditions are fake.
Now the beauty market offers high quality cosmetics for every pleasure and wallet, so we recommend that you choose alternative products from reliable producers at a small price.
How to distinguish a fake original?
Packaging and font. Original brands always have a clear, even deleted pressure. If the text is wiped with a finger, it is swimming, crooked – this is a signal. Grammar errors that are unacceptable for large brands can also be present. Many manufacturers place an QR code or a protective gasket that can be controlled on the official website.
ORDE AND TISS. Fakes is usually a sharp chemical smell that resembles plastic. Tissue is also different: Unnatural clots, oily shine, stratification are only for fake.
Price. Original cosmetics are not very cheap, especially in luxury segment and professional vehicles.
Shopping centre. It is best to buy cosmetics in large network or reliable online stores. Brand sites usually have lists of official partners.
Review If you are not sure of the seller, search for real buyers’ reviews and suggestions of bloggers you trust.
“If you have already bought a counterfeit, write to the support service that requesting to return the money.
Source: People Talk
I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.
