According to the statistics of British magazine The Moda Business, the niche perfume market is decreasing – sales dropped by about 3 %. However, the demand for body and hair sprays increased by 50 %. Everything is about changing trends and the emergence of a new mass.
Modern consumer strives for affordable flavors that can be combined with each other. For example, instead of buying a designer bottle at a high price, it chooses a few mista or a popular luxury aroma.
Now a great role has been played by a generation Alf, which affects the trends on the network. Unlike Millennians and Zumers, they still do not have the opportunity to buy niche perfume, so most suggestions in Tiktok are cheap sprays or perfumes. According to experts, the market will continue to damage for the next few years.
In the meantime, you can find out how brands sell cosmetics to Zukers.
Source: People Talk
I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.
