We meet in the winding: How do brands sell cosmetics to Zukers?

Zupers – A generation that divides people into norms and non -women, condemns millennium, refuses to work and washed with capsules for washing. At the same time, they set trends for those who want to follow modern trends and remain the main inspiration. In this material, we understand what Zukers pay attention to when buying a cosmetics and which advertisement attracts Gen-Z.

What is the perfect brand for Zomers?

To connect. According to the statistics of American market data, more than 52 % of Zukers are looking for natural cosmetics and 41.4 % appears, so that the products do not have toxic components. Representatives of Holika Holika brand, the generation consciously approached the cosmetic choice, analyzed and analyzed the composition, he said. Among Zukers are also popular natural origin vehicles, scientifically proven efficiency components: acids, oils, misses. Such a choice is affected by tendencies. And Holly Polly marketers added that the vegan formula of non -persecution of natural materials attracted the attention.

Design. For minimalism, the millennium is, then Zukers color everything. They are inspired by the aesthetics of the 60s and 70s, and choose attraction and unusual forms. Therefore, it is not surprising why brands make a bright package I want to share on social networks. Generation cosmetics should not only function, but also stylish.

Price. Zukers is a very generation that rethinks the concept of price. They choose a moderate life without a race for success and career growth. In the UK, 52 % of Zukers does not have credit cards and more than 80 % talks about money as a source of stress. Therefore, they are not ready to pay more for the brand and choose the most suitable rate of price and quality.

Choice. According to Omnicore, if the election is small, more than 56 % of Zomers will not take into account the brand. The generation destroys established standards, seeking something beyond ordinary makeup or style. A great diversity is the key to success.

How do trends affect brands?

Zupers can be called a generation that changes the lifestyle according to trends. Therefore, another call tendencies for brands. You need to be part of the gen-z digital environment and fit in the organic social networks band. Glowry attracts Zukers’s attention with packaging in the form of children’s toys. And Holika Holika sells a product through humor and Mamler, taking into account the demand for “all -in -one” format, produces a multifunctional road series and creates decorative cosmetics in magical aesthetics. Dazzle me gives each product a structure that can be decorated with bottles. The Holly Polly brand uses animations, food -based, ASMR to promote content. And Havi Glow caught a new trend for the tremendous size of the Australian brand and released an ad with a large scruit box.

It is important to monitor new trends, produce limited collections, cooperate, and present products corresponding to existing trends.

Which advertisement does Zukers attract?

It is more difficult than it seems to attract Zukers’s attention. According to American Forbes magazine, the generation may have a concentration of about eight seconds. Therefore, brands should find new marketing formats.

“I will solve it myself.” Zukers are tired of obsessed advertising. They need useful and fun content they want to share: integration, challenge, shooting with bloggers. It is important to offer the product as part of a digital environment and leave a choice for customers.

“Don’t be afraid, I’m a friend.” “Zupers value long -term relationships with brands – 60 % continue to be loyal selected brands,” Holly Polly says Holly Polly. Therefore, you need to interact with it to attract the audience. For example, add the content to content creating or make it possible to choose the shadow of a new product.

Infoles-Marking. More than 63 % of Zukers, find information on the internet before the purchase. Effect Marketing is one of the important areas of brand promotion. Today, bloggers actively affect the view of the audience. This helps to create trust, strengthen society and find a common language with gen-z.

Sincerity is valuable. Holika Holika representatives, transparency and sincerity is important for Zukers, he added. This generation has focused on less career ambitions and more – comfort and interest. Therefore, you need to share the product creation process, show employees, with confidence and withdraw an EGC content that increases participation. The brand should not only be fashionable, but also have a clear position, reflect the related values ​​and speak the same language with them – sincerely and without pathos.