Halloween parties are over and Pandora’s box has been opened; Now Mariah Carey’s famous song can be heard at every opportunity and stores have already started displaying Christmas tree decorations. But it is too early to prepare for the New Year, if only because the traditional “Black Friday” awaits us at the end of November. By the way, very soon we will tell you which cosmetics you can buy at good discounts. And now on to this week’s beauty news.
Perhaps the most talked about news was the advertisement for the new Vivienne Sabo mascara, whose casing resembles a dildo. Netizens were outraged by this reference, and we were immediately reminded of makeup artist Isamaya French’s lipstick, which not only resembles male genitalia but completely mimics it. But everything is stable on TikTok; A new theory emerges every day. This week, the “black nail theory” went viral, suggesting that black manicures can boost self-confidence. But the news in the beauty industry doesn’t end there.
Last week we talked about a few new beauty spots on the Moscow map and the Beauty Bite x visage.concept collaboration. This time, we will introduce you to the Korean brand that fascinates you with its packaging and autumn boxes.
The main feature of the French brand Etat Pur is its commitment to skinimalism. All brand products are divided into two categories: for daily care and with active ingredients. The latter is offered in serum format – each formula contains one active ingredient. A new addition to the active ingredient line this November is a serum containing vitamin E. Vitamin E is known as a powerful antioxidant that protects the skin from the negative effects of the external environment. It has several advantages: it is universal (i.e. suitable for any skin type) and can be combined with other active ingredients (for example, the same vitamin C or retinol). That’s why this serum will fit perfectly into your autumn beauty routine.
The first pop-up store of the D’Alba brand was opened on the ground floor of Aviapark. It’s impossible to pass by – the space opens with a golden arch containing a huge spray serum, the brand’s best-selling product. Until December 31, here you can get to know all the brand’s products (including new products) and get a free consultation from a dermatologist. So be sure to check out the brand’s corner when planning your next shopping spree.
Without hesitation, we give this year’s best beauty packaging award to Korean decorative cosmetics brand Muzigae Mansion (pronounced “muzigae mansion”). Currently, the collection includes a range of Objet Liquid liquid lipsticks and Objet Water shades, Icy Glow lip gloss, blush and highlighter in “crinkle” packaging. Now you can buy all this in Russia and show your girlfriends the most fashionable cosmetics in your purse.
Russian brand Divage presented a new advertising campaign for its True Color foundation series. Its main character was actress and TV presenter Alla Mikheeva. Concealer, foundation and True Color powder are her main companions throughout the day. With their help, you can correct your makeup in a taxi or on the run, and also help a colleague. Each product is easy to apply and leaves a perfectly matte finish with a natural shine.
Pupa brand has a great new product for those who want to save space in their bags: pencil and lipstick duo. First, outline the outline, then apply lipstick – and voila! Perfectly smooth lip makeup is ready. The lipstick has a creamy finish with a glossy finish, which is good because the matte texture in the fall season can highlight flaking and hide wrinkles. That’s why we choose products with moisturizing ingredients and shiny surfaces.
We always look forward to new 82Box sales. The beauty box delivery service from South Korea has only been around for three years but has already shipped 180,000 boxes worldwide. The autumn drop is especially beautiful – on the box there is a yellow ginkgo “tree of youth” and inside there are skin care products from the brands Mixsoon, d’Alba, Celimax and Skin1004.
4hands, the international chain of manicure and pedicure salons, has opened a new format of beauty space for the whole family. Now you can come to get a manicure with your child. We are sure that this experience will be truly fun and unforgettable for him. Therefore, next time we managed to invite our younger sisters and nephews with us for manicures.
Address: shopping center “Kashirskaya Plaza”.
Specially designed for those who are always on the go, the Annbeauty brush collection is perhaps our favorite product. Its main feature is that each brush is in a folding case that protects it from dust and damage to the bristles. The first brush in the With Me collection appeared two years ago and was designed to apply dry textures such as powder, bronzer, highlighter. And now the range has been expanded to include a blush brush. Join us for this long weekend in St. He is the one who will come to St. Petersburg.
A new product from the perfume house, whose creative director is Christopher Chong, is always long awaited. This time the brand seems to have outdone itself. Dedicated to the London Opera House, Bravi is simply magnificent, and that’s no exaggeration. Honey-milk nectar with comfortingly warm citrus and toasted walnuts, you won’t want to stop drinking it for a day. Be prepared for everyone around you to ask: “God, why does this smell so good on you?”
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Source: People Talk
I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.
