How to do TikTok “Cold Girl” makeup

TikTok’s “Cold Girl” makeup is inspired by the natural rosy blush that comes with being outdoors on a breezy winter day. Like last summer’s “Sunburn Blush,” this look focuses on bringing out your natural beauty, making it super easy for makeup newbies or anyone who doesn’t want to spend hours searching.

While you can certainly tailor this look to suit your individual preferences and characteristics, there are a few common details you’ll want to master: cool-toned blush, shimmery silver eyes, a matching shimmery highlight, and an ultra-glossy lip. Read on for a detailed guide to our trend, as well as our top recommendations for affordable makeup products to help you look like your favorite TikTok MUA.

Overview

Duration: 30 minutes

Difficulty: easy

Estimated cost: $40

what you will need

• Dewy tinted moisturizer
• Cream-gel blush
• blendable powder blush
• bright highlight
• Silver glitter eyeshadow
• ultra glossy lips

How to do “Cold Girl” makeup.

Step 1: Start with a hydrating foundation

As we strive to recreate the winter wind, we could do without the dry, flaky skin that accompanies it. That’s why it’s best to start this look with a moisturizing foundation. If you already have a solid makeup routine for your skin, feel free to stick with it.

Covergirl Clean Fresh Skin Milk Foundation: $3.95 (was $13.49)

If you don’t know where to start, we recommend Covergirl Skin Milk Foundation. We love this foundation because it creates a super natural glow that evens out imperfections without looking cakey. It has a vegan formula with no harsh chemicals, making it ideal for sensitive skin. As it comes in 14 shades, you are sure to find the perfect match for your unique complexion. Right now, some shades are up to 70% off, bringing the price down to just under $4, making it perfect for makeup on a budget.

To create the most natural finish possible, we recommend applying the foundation with a damp sponge or with your hands. Blend from the center of the face and gradually work outwards. Make sure to blend on the neck as well to avoid harsh, unnatural lines.

Step 2: Apply blush

Then comes the protagonist of the look: the blush. He recommends using a combination of cream and powder blush, as it creates a long-lasting concentrated color that still looks natural. You can use any color of blush that you think is suitable for your skin tone. If you want to go all-out with the “cool girl” winter look, try a cool-toned blush.

Maybelline Cheek Heat Gel-Cream Blush: $7.80

For the cream blush, we recommend Maybelline Cheek Heat in Pink Scorch. We love this blush because it has a lightweight gel-cream formula that glides onto skin for a sheer, buildable finish. It is also enriched with Vitamin E, which helps nourish while creating natural color and shine. The Rose Flush shade is perfect for this look, but as always, it’s best to choose a shade you feel comfortable with, any of them will work! This cream blush is currently just $8 on Amazon, so you can create this viral look without breaking the bank.

Maybelline Fit Me Blush: $4.87 (was $5.48)

For powder blush, we recommend Maybelline Fit Me Blush in Pink. We love this powder blush for how it blends and how natural it feels on the skin. It comes in 10 different shades, so it’s easy to find one that suits your skin tone. Right now, this blush costs around $6, making it a super affordable addition to this look.

To apply cream blush, start at the highest points of the cheekbones and blend. Then add a small amount to the nose for the ultimate “Cold Girl” vibe. Use your hands or a blending brush to blend the creamy blush to create a natural blush right off the slopes. Then apply the powder blush to the apples of your cheeks and the bridge of your nose to enhance the colour. Keep building and blending the color until you’re happy with the final look.

Step 3: Add some glitter

Aside from the blush, the shimmery highlighter and eyeshadow are the main features of this look. While the blush mimics the look of flushed cheeks from a chilly breeze, the shimmer creates a frosty effect that recalls winter.

Doctors Formula Murumuru Butter Highlighter: $8.49 (was $11.99)

For the highlighter, we recommend Physicians Formula Murumuru Butter Highlighter in Pearl. The buttery texture of this highlighter makes application a breeze, and the pearly shimmer couldn’t be more perfect for this wintery look. This highlighter is currently 30% off, making it just $8.49.

Elf Liquid Glitter Eyeshadow: $6.00

For sparkle, we recommend elf’s Liquid Glitter Eyeshadow in Bling Bling. This product won the 2020 Allure award and received thousands of accolades thanks to its highly pigmented shine that results in minimal shedding. It’s perfect for this look because the silver and white flecks of glitter will make it look like you have snowflakes scattered across your lashes. Did we mention it’s only $6?

For the application, you have to start with the bookmark. Dab a little on the high points of the face: cheekbones, browbones, cupid’s bow and bridge of the nose. Then blend with a brush until you’re happy with the look.

For the eyes, simply use your finger to sweep the highlighter across the lid. Then use a smudged blush to brush the shine into your crease. Do this until the coverage is even. For the finishing touch, add a dot of glitter to the center of the lid and blend gently with your finger. You can complete the look with black mascara to create a striking contrast with the bright white of the lids.

Step 4: Finish with a glossy lip

For the final step, apply a super shimmery lip gloss. A glossy lip with a subtle shimmer will act as the finishing touch to this look. This shimmer will complement the healthy glow of the blush and the shimmer will complement the highlighter and shimmer on the eyes.

Maybelline New York Lifter Gloss: $7.84 (was $9.99)

If you don’t already have a glossy lip gloss, we recommend Maybelline New York Lifter Gloss in Pearl. This lip gloss formula contains hyaluronic acid to smooth, lift and drench your lips in shine. This hugely popular gloss (has over 20,000 5-star reviews) is the perfect finishing touch to this look. It’s currently over 20% off, so it’s under $8.

While you can apply lip gloss as usual, we have a secret hack to spice things up even more. Before applying the gloss, add a few drops of shimmery highlighter to the lips. Then apply the gloss. This extra pop of sparkle will tie everything together and create the ultimate icy “cool girl” look.

Frequently Asked Questions about “Cold Girl” makeup.

Q: Does “Cold Girl” makeup work on different skin tones?

Yes, this makeup can be used on all types of skin tones with just a few tweaks. For those with darker skin tones, go for shades with deeper undertones, while those with lighter skin tones should go for more neutral shades like peach or soft pink tones.

Q: What shades of blush should I use to achieve a “fashion girl” look?

For a natural “cool girl” look, you should choose shades from light pink to medium pink with cool undertones. If you have a lighter skin tone, you can also opt for peach, lilac or berry shades. Avoid orange or reddish tones as they will make your face look too red.

Q: Is there a brush that works best for a “Cold Girl” blush?

For best results, you should use a fluffy blush brush with soft bristles that don’t pull on your skin. This will help you achieve a more diffuse finish without harsh lines or streaks.

Q: How do I apply a shimmer eyeshadow for the “Cold Girl” look?

When applying glitter eyeshadow, it’s important to use a light hand, as too much pressure can cause the glitter to shift and bleed. Start with a shimmery base shade and use your finger or a soft brush to press it into the lid for maximum intensity. Gliding the shadow across the lid instead of sweeping or swiping will help build pigmentation and ensure the sparkles stay put.

Q: What kind of skin care should I use for “Cold Girl” makeup?

Since the “Cold Girl” make-up has a wintery look, you should prepare your skin accordingly. During the winter months, your skin may need more hydration than usual, or you may want to change some of the products you use regularly due to changes in temperature or air quality. The best skincare products to use to prepare your skin for the cold include a hydrating cleanser, hydrating toner, and a gentle moisturizer with ingredients like glycerin, ceramides, and hyaluronic acid.

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