The Walt Disney Company will celebrate its 100th anniversary on October 16, 2023, marking the milestone today with a special ad spotlighting its storytelling and innovation during Super Bowl LVII.
“As we celebrate our historic 100the On this anniversary, it is remarkable to look back at the Walt Disney legacy and the passion for excellence that drives the company to this day,” said Robert A. Iger, CEO of The Walt Disney Company. “We are incredibly grateful to generations of people around the world for being such a special part of our history and for inviting our stories and characters into their lives over the past century. Disney100 is a celebration of all our fans and families, as well as our storytellers and creative visionaries whose talents and imaginations have created the magical moments that make Disney such an enduring part of world culture.”
Disney100 Special Look features scenes from iconic Disney films, series, stage productions, theme parks and fans, as well as a collection of inspirational words from Walt Disney.
The debut of Disney100 Special Look heralds a full year of activity.
In addition to the full line-up of films, television and streaming on February 18 Disney100: The Exhibition will have its world premiere at the Franklin Institute in Philadelphia, inviting guests to a 15,000-square-foot, ten-gallery exhibit that will bring Disney stories to life through technology. The Walt Disney Archives opens its treasure trove of more than 250 of its “crown jewels” – rarely seen original artwork and artifacts, costumes and props, theme park vehicles and more. The exhibition will also make stops in the United States and across Europe.
Disney Parks have already started special Disney100 celebrations. On January 27, Disneyland Resort introduced the new Mickey & Minnie’s Runaway Railway attraction, two new nighttime events: “World of Color – One” at Disney California Adventure and “Wondrous Journeys” at Disneyland Park, and all-new limited-time entertainment. Disney100 themed food and drink and merchandise.
Disney is also celebrating its biggest fans with exclusive events, previews and, this coming September, a Disney100 theme Target D23 for members of D23: The Official Disney Fan Club only.
Source: Deadline

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