Dermatovenerologist Olga Zhuravleva has warned against skipping showers to boost natural pheromones, explaining that the viral social media trend can trigger painful skin infections and severe acne.
Speaking to Russian news agency RIAMO, Zhuravleva addressed claims promoted by online bloggers who suggest that avoiding body wash allows natural chemical attractants to build up on the skin. She described the idea that an unwashed body becomes more attractive to the opposite sex as a myth, warning that refusing to wash instead creates ideal conditions for microorganisms to multiply rapidly.

According to Zhuravleva, allowing opportunistic pathogens and bacteria to accumulate on unwashed skin replaces any hypothetical magnetic appeal with prosaic health issues. She noted that people who stop washing risk developing contact dermatitis, folliculitis, and fungal skin infections, as well as experiencing severe acne flare-ups, particularly on their backs.
Health Consequences of Refusing to Wash
Folliculitis is an inflammatory skin condition that occurs when hair follicles become infected by bacteria or fungi, resulting in red, sore pimples or lesions. Contact dermatitis develops when skin becomes irritated by environmental factors or trapped secretions, causing redness, swelling, and itchiness. In normal conditions, the skin microbiome maintains a delicate balance of bacteria, but unwashed sweat, sebum, and dead skin cells can block skin pores and trigger widespread acne outbreaks across the back and shoulders.
Zhuravleva added that true attractiveness to the opposite sex does not stem from unwashed body odors or hypothetical chemical signals, but from personal self-respect and respect for surrounding people. She stressed that genuine attraction begins with basic daily hygiene, healthy skin maintenance, and general neatness.
Pheromones and Social Media Trends
Pheromones are chemical substances secreted by animals that trigger specific behavioral or physiological responses in other members of the same species. In human biology, sweat itself is virtually odorless, but bacteria living on the skin break down sweat components into pungent compounds that produce body odor rather than pleasant signals. The practice of pheromone maxing has gained traction online within looksmaxing subcultures, where social media users attempt to optimize their physical attractiveness through extreme lifestyle modifications.
Dermatovenerology is a specialized branch of medicine focused on diagnosing and treating diseases of the skin, hair, and nails alongside sexually transmitted infections. Medical experts frequently caution against viral skincare advice published on digital platforms, emphasizing that long-standing hygienic practices remain the foundation of skin health. RIAMO, the Regional Information Agency of Moscow, regularly publishes expert evaluations from healthcare professionals regarding public health queries and online lifestyle crazes.
Zhuravleva is not the only medical expert addressing common hygiene questions. Oncologist Vladimir Ivashkov recently clarified whether individuals should wash while suffering from a common cold or respiratory illness. Ivashkov stated that patients can safely bathe or shower while sick, as long as they ensure that their body temperature is not elevated during the bath.
