Muscat, the capital of Oman, is emerging as an alternative to Dubai for travelers seeking a luxury Gulf getaway, according to experts at Amsons, a retailer of Islamic lifestyle products. The city shares many qualities with Dubai, including historic stone architecture, mountains and beautiful beaches, the retailer's team said, according to Express.
Dubai is expected to draw more than 18 million foreign tourists in 2025, cementing its status as one of the world's most popular luxury destinations. But the Amsons team said travelers do not need to visit the expensive and sometimes crowded United Arab Emirates city to enjoy a Gulf luxury holiday.
"Many people planning a luxury getaway immediately think of Dubai, but Muscat offers a very similar experience," the Amsons team said.
Luxury at a Slower Pace
According to the experts, Muscat gives visitors everything they expect from a Gulf holiday, including luxury hotels, incredible views and warm hospitality, but without the feeling of being surrounded by mass tourism. They described it as luxury at a much calmer pace.
Unlike Dubai, where the skyline keeps growing upward, Muscat carefully preserves its identity, the experts said. Strict building codes mean the city remains filled with elegant whitewashed buildings and traditional architecture set against dramatic mountain backdrops rather than towering skyscrapers, they said, adding that the result is a place where luxury and cultural heritage exist side by side.
From Beach to Mountains
Muscat sits between the Gulf of Oman and the Hajar Mountains, meaning travelers can go from the beach to the mountains within a few hours.
The nearby Daimaniyat Islands are known for crystal-clear waters, coral reefs, sea turtles and dolphins. Further inland lies Wadi Shab, one of Oman's most famous natural landmarks, where natural pools are hidden between striking rocky cliffs.
Markets and Mosques
The Mutrah Souq, one of the oldest markets in the Arab world, offers a very different experience from the luxury malls Dubai is known for, according to Express. Visitors can walk through narrow streets scented with frankincense, browse handmade silver jewelry and discover traditional Omani crafts.
Another landmark showcasing Oman's rich cultural heritage is the Sultan Qaboos Grand Mosque, noted for its intricate architecture and tranquil gardens.
