Former Apprentice star Luisa Zissman shared a series of bikini photographs on Friday, ignoring criticism over comments where she branded people who eat McDonald's as gross lazy sloths.
The 39-year-old television personality posted the images to social media instead of addressing the backlash from listeners of her LuAnna podcast, who called her privileged and judgmental.
Zissman shared the photographs during what she described as a crusade against skinny shaming.
The mother-of-three wore a pink bikini in a photograph with a friend, before changing into a white two-piece swimsuit for a selfie.
She captioned the images: "The tan is tanning and I'm so excited it's all year now as I'm heading back to Dubai for winter!"
Fast food criticism
Earlier this week, Zissman provoked outrage when she discussed McDonald's enthusiasts on the podcast she hosts with Anna Williamson.
"I think if you eat McDonald’s and fast food, that means you’re lazy," Zissman told listeners.
"I just feel like you’re lazy and unhealthy and you’re a sloth. I think badly about people that eat McDonald’s, especially McDonald’s breakfast, it’s just gross."
Williamson attempted to defend the fast food chain during the episode.
"Sometimes though Lu, a little sausage McMuffin in the morning hits the spot," Williamson said.
Zissman dismissed the suggestion immediately.
"It doesn't hit the spot, it's rank," she replied. "It can't hit the spot, that cannot fuel you effectively for your day ahead."
The pair shared a video clip of the exchange online with the caption: "Sorry if you're eating your McFlurry."
Backlash from listeners
The remarks angered fast food fans, who used the comments section to accuse the wealthy presenter of having a superior attitude.
"Coming from a rich person who doesn’t work all hours under the sun and can hire a private chef," one user wrote. "Are people that have personal chefs, Nannie’s & cleaners lazy too?"
Another commenter told Zissman that her mindset was disordered.
"You don’t have to eat everything for fuel, you can eat food for pure enjoyment," they wrote.
Other users described her tone as patronising and rude.
"I wish Luisa would try to get her point across in a less judgmental manner," one person commented. "It’s so easy when you’re talking from a place of privilege. Use are really funny but it’s getting a bit rude now."
Skinny shaming controversy
The podcast discussion follows a similar argument last year when Zissman defended herself against people she called skinny shamers.
After she posted a holiday selfie in a two-piece swimsuit, one social media user described her as unhealthy and very malnourished.
Following a barrage of criticism, Zissman responded angrily. She said the National Health Service is being drained by obesity.
"Imagine I went round calling of you biscuit-eating, McDonald's-loving, lazy people fatties," she said at the time.
School play apology
The podcast controversy is not the first time Zissman has been slammed by fans in recent weeks.
Earlier this month she came under fire for telling listeners she planned to skip her daughter's school play because the child had been given a "s*** part" and attending was "not worth her time".
Zissman was forced to issue a public apology to the school after discovering that her nine-year-old daughter, Indigo, had watched the scathing clip online along with her teachers.
During a subsequent podcast episode, she described her horror when Indigo confronted her over the remarks.
"Mummy did you say my play was s**t?" the child asked her.
"I want to issue a public apology," Zissman told her podcast listeners. "I didn't want to go and watch Indigo's show but I think my rant was probably a bit aggressive, some might say, in its tone."
She admitted telling her daughter that the performance was not very good because she did not have a main part.
"Indigo went to me, 'mummy did you say that my play was s***?' and I said well darling it wasn't that good was it? You didn't have a main part," Zissman recalled.
Her daughter then explained how she found out about the comments.
"She said, 'well my friend's mummy saw a clip of you on Instagram and she showed my friend and my friend told me' and I said, 'well darling you know sometimes the reality of things is'..."
Zissman said Indigo told her she was too embarrassed to return to the classroom.
"She said, 'I can't ever go back to that school now, it's good that we've got to go back to Dubai because I won't be able to go back to that school, because the teachers all watched that.'"
Zissman directed her final apology to the staff at the school.
"Do you know what I don't want to take it away from the teachers, that clearly do work so hard at these things and it's not your fault that you're dealing with below par talent but yeah I just wanted to say sorry to the school," she said. "I was very stressed!"
Zissman is married to businessman Andrew Collins. The couple share two daughters: ten-year-old Esme and nine-year-old Clemmie. She is also mother to a 16-year-old daughter, Dixie, from her first marriage to Oliver Zissman.
