We visit the first Shein store in Spain and tell you what to find before you drop your paycheck.

Walking around Madrid with a Shein bag these days will be synonymous with being stopped on the street and asking what happened. pop up store The Chinese firm has just opened in the capital. And we say this from our own experience because We were at the opening of its first store in Spain and this happened.

Just days after Shein was swept up on networks by a hoax (or misunderstanding) suggesting he could shut down in Europe, something that could not draw a more contrasting scenario was announced. And the e-commerce giant opened its first physical store in our country. After the success of this initiative in countries such as France, Mexico and the United States.

It will only be a few days: from Thursday, June 2nd to Sunday, June 5th, only, but it seems that August may be enough for them because this morning, there was a queue at the door before they opened their doors to the public. However, in trends We were able to take a special look to tell you all its secrets.

contained in Sandoval Street, 3 (at Ephímera Space), Shein opens its doors in one of Madrid’s most central shopping districts, a few meters from the iconic Fuencarral street with its many shops (like Zara and H&M). clones (or even more) low cost.

Industrial style with art deco touches (formerly a glass shop), Write clearly the theme of the store. With colorful neon lights, idyllic photo calls, and changing rooms like a beach cottage, its walls have everything we need to get ready for summer.

Although mostly women’s clothing, swimwear and shoes, also has a small selection of accessories, bags and underwear in stock, as well as menswear. Of course, we’ll need to be very sure of our purchase before we get to the checkout stage. no refundusually something that any customer doesn’t like.

Although what we like very much and will help make the right purchase is that the labels of the garments include: a catalog photo of how it should be placedIn addition to a QR code that takes you directly to the Shein website in case you need more information or order a sold out size online.

For obvious reasons of space, this temporary store it covers an area of ​​only 300 square meters and the online catalog of the brand is huge, among many other parts of the web we will not find the beauty or household products that we missed so much during our visit. However, existing clothes are selected and the quantity is not chosen, making the shopping experience easy and enjoyable. Something appreciated.

The store staff are very friendly and easily recognizable in their black uniform with the white Shein logo. However, the testing area is not very wide… we anticipate long queues. In general, we recommend going first thing in the morning if we are easily overwhelmed by the anger we know the signature produces, and if we want to avoid the crowds as space is limited.

Founded in 2008 by Chris Xu in Shein, Nanjing (China) currently reaching consumers in more than 150 countries around the world after growing exponentially in recent years. Although they have not done without criticism since pointed out by the firm the environmental impact of your business model, uses polyester in most of its garments to achieve its characteristic low prices.

In fact, this is something we can verify firsthand by putting the products in front of us and that’s it. quality not designed to withstand multiple seasons of washing. Sometimes it feels like there isn’t even one person. In other words, it will be a store that will be liked only by customers who prefer quantity over quality, and especially customers with very tight budgets.

It is undeniable that the company, which reached 10,000 million dollars in 2020 and sold much more than Inditex, is in its golden age. on its online platform (6,612 million Euros) and The United States is leading as its largest market. According to Shein’s marketing director Mingjie Zhao, on the occasion of this opening, Centre I “love” how “Spanish people appreciate” the brand. Something we have no doubt will be noticed at 10:00 this weekend. at 10 o’clock. and 11 am and 8 pm. Sunday.

Photos | shein