Anastasia Soare is the CEO and founder of Anastasia Beverly Hills, one of the world’s most famous makeup brands.
But before she became a billionaire, beauty guru Anastasia lived in Romania and attended art school, where she learned the history of what would become her brand’s signature “Golden Section.”
The golden ratio is when a straight line is divided into two parts and the longer (a) part divided by the smallest part (b) is equal to the sum of (a) + (b) divided by (a), both equal 1.618 arises. , Canvas reports.
Although all about math, Anastasia has seen it applied to the human face – and more directly to the eyebrows – to achieve the perfect shape on any face.
But before she became a billionaire, beauty guru Anastasia lived in Romania and attended art school, where she learned the history of what would become her brand’s signature “Golden Section.”
Anastasia left Romania in 1989 and immigrated to the United States in search of something “more important” because she believed with all her heart that she wanted to do something she loved and would be important (Pictured with Kim Kardashian)
“We worked on light and shadow, balance and proportion, and over the years I realized that the same principle can be applied to beauty, from brows and contour to eyeshadow and lips,” she told FEMAIL.
“As a child, I also spent a lot of time in my mother’s study. It was there that I first realized the concept of proportion, that the different angles and adaptations that affect certain unique body parts can be instantly flattering.
“He was also my entrepreneurial inspiration. My mother worked tirelessly and made sure her clients felt their best. He was the person I wanted to emulate when I started working.
Anastasia left Romania in 1989 and immigrated to the United States in search of something more “meaningful” because she believed with all her heart that she wanted to do something she loved and that it would matter.
“I’ve always had an interest in beauty, but I got a job as a beautician out of necessity,” she says.
“I’ve always had an interest in beauty, but I got a job as a beautician out of necessity,” she says.
‘I was an immigrant and it was a job I could do without speaking the language. While working, I noticed a huge gap in the market: no one paid attention to eyebrows.
“I was inspired by the fact that the golden ratio I learned in art school could perhaps be applied to eyebrow shaping to bring balance and proportion to my clients’ faces. The concept caught on.
And then when I realized that eyebrow products didn’t exist, I was very excited to fill that void as well. Finding new and innovative ways to deliver quality to our customers has become a passion that feeds me every day.’
Anastasia now has a patented three-step golden ratio shaping technique that goes to the heart of every product the company makes.
“I had discovered the ultimate eyebrow formula that perfectly matched one’s bone structure and the results were incredible,” she said.
“I had discovered the ultimate eyebrow formula that perfectly matched one’s bone structure and the results were incredible,” she said.
“But the owner of the salon where I worked did not believe that eyebrows would be a separate profitable service, so I decided to leave on my own to pursue my vision. Thus, Anastasia Beverly Hills was born.
“I worked countless hours, perfecting my craft and trying to be the best. My success has been a combination of inspiration, innovation and hard work.
Her best advice to men and women who want to perfect their eyebrows at home is to remember to fill in the “shadows” to look as natural as possible.
“To get this effect, go in with a light hand and apply the product towards the arches, towards the tail,” she said.
“Then fill in the inside of the brow with the last remnant of product.”
Source: Daily Mail
