Frankly in French: a new perfume brand for connoisseurs of elegance and conciseness

Perfume channels, analysts and magazines of all kinds say that in recent years we have become so tired of dynamic and fancy scents that consumers are now more eager to get back to their roots, to a more understandable aromatic than before. After the covid epidemic, we wanted to smell freshly cut grass, meadow flowers, pine needles, rain – nature in all its glory. Or other calm scents – comfort, cleanliness, comfort. Let’s say casual perfumery.

However, the scented market is not responding as quickly to changes in the consumer sector, such as the decorative cosmetics market, so the first results of the new input data are only now available. We can definitely attribute to them the young French brand Obvious, which seems to meet all our needs and desires by the end of 2022.

The brand is fairly new, especially by perfumery standards – entrepreneur David Frossard founded it in 2020, making the synergy of luxury and nature central. In this idea, he introduced a simple but difficult to implement concept where transparency (in every sense) along with apparent simplicity and conciseness is the result of long and detailed study.

So, the deliberately minimalist Obvious bottles actually hide a lot of details. There is a cap made of recycled cork and a harmless resin used to print on the bottle, and the bottle itself is made of light glass and, of course, the fragrance created on the basis of organic wheat alcohol. , without the use of synthetic additives.

Sustainability does not end here. The brand does not use raw materials of animal origin and petrochemical products.

But let’s not bore you, reader, because despite all the benefits in the form of an environmental approach and a beautiful concept, a scent is always judged by the nose.

And here Bariz also does not fail. The brand released a series of ten, betting on scents that were simple, straightforward, but not boring, even before they even started to come up with fancy names. “Rose”, “Vanilla”, “Musk” and other colloquial words will allow you to make absolutely no mistakes when choosing. Another good thing is that these flavors can and should be mixed! How? Surrender to the imagination and feel like a perfumer.

We’ve tried the fragrances and are ready to boldly declare that they are all worthwhile, but of course we have our favourites.

Flour Musc

The personal crush of the The Fashion Vibes beauty teen editor. Soft, close to the skin, discreet and warm, but like the best white blouse, it will be a great base to mix with other scents or highlights.

flour bois

Another discreet essential scent, but with a slightly different story. Here, the polyphony of woody accents runs the show—and hot resin, dry rough bark and slightly damp roots, and somewhere the roar of the wind in the crowns. Nice anti-stress fragrance.

flour figure

Figs have become one of the most popular perfume ingredients in 2022, and we can see why. This versatile fruit can be played with in many different ways: use the growth stage when the fruit is still green, crunchy, fresh and cold as a starting point, or you can bring out all its juiciness like Obvious in the moment. The fig is already purple and its juice flows into the hands, and its aroma is intense and slightly milky. Great taste!

Flour vanilla

Vanilla has recently been recognized as the favorite scent of zoomers. So take a closer look at Un Vanille. This is a thick, full and smoky-sweet fragrance that will smell just as good on your little sister as she does.

Of course, you have to go and meet Obvious in person, especially since the brand is already on the shelves of RIVE GAUCHE. By the way, private. Finally, the brand has a strict fair price policy. Therefore, the bottle is 100 ml. it will cost you only 9500 r. We love it!