A new place on the Moscow fashion map: opening of Lavarice flagship store

A new place on the Moscow fashion map: opening of Lavarice flagship store

The fact that we live in the age of social networks affects almost everything. We’re looking for content every day, adding good places to ‘Favorites’ for the future, and a trip to a restaurant is considered successful only if the food pictures come out ‘juicy’. Everyone, without exception, is trying to fit into such a digital lifestyle. Every brand, young and old, is trying to capture us with a beautiful picture you’ll just want to “like”.

If you follow the news of the fashion world, you’ve probably heard of the photogenic boutiques of Jacquemus, Valentino and Balenciaga. Meanwhile, Russian brands are not far behind.

Recently, an incredibly beautiful flagship store of the lingerie brand Lavarice has opened in Patriarchs. And this is a real corner of calm in a noisy metropolis. The interior, meanwhile, refers to the nature of the British Virgin Islands, where the brand’s advertising campaign was filmed.

Warm pastel colors flow from ceiling to floor, as if uniting the entire space and expanding the boundaries. Soft curves of lines, smooth transitions, unusual round shape for an LED display – every detail is filled with harmony and closeness to nature. The main element of the design was the rock transferred from the architectural concrete to the wall.

Lavarice flagship store

Well, why not an ideal place to take a few stylish photos for social networks and at the same time buy a very beautiful lingerie set?

Source: People Talk

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