How a Taylor Swift concert challenged Ticketmaster’s hegemony in the US

How a Taylor Swift concert challenged Ticketmaster’s hegemony in the US

The online ticket office couldn’t handle the influx of fans who logged on to get seats for the American singer’s upcoming tour.

Ticketmaster is in the sights of the US Senate. According to New York Times, the US upper house announced on Tuesday 22 November that it would conduct an investigation into the lack of competition in the ticketing sector. Senators’ interest in this topic was sparked by Ticketmaster’s chaotic handling of seat sales for Taylor Swift’s upcoming concerts.

How a Taylor Swift concert challenged Ticketmaster’s hegemony in the US
Screenshot 11-23-2022 at 18.09.13

A lack of pressure that affects the quality of service

The American singer has announced her tour, ‘The Eras Tour’, which will take place in the United States from March to August 2023. But, when the ticket office opened on November 18, what was the disappointment of her fans. Millions of them couldn’t buy their pre-sales and a few days laterTicketmaster has announced the permanent cancellation of the sale of all remaining tickets “due to extraordinarily high demand and an insufficient supply of remaining tickets to meet this demand. “. “The high fees, site outages and cancellations customers have experienced demonstrate that, because of its dominant market position, Ticketmaster is under no pressure to innovate and improve,” said Senator Amy Klobuchar of Minnesota , head of the subcommittee that will lead the investigation. Warning to French fans, Taylor Swift’s tour will extend to Europe. Hoping that our ticket offices are better prepared.

Front page image: Youtube screenshot

Source: Madmoizelle

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