Kim Kardashian has decided to shut down one of her beauty brands. But only to do something much bigger later.
Kim revealed on her social media account that her perfume business KKW Fragrance is offline. The fact is that the star is preparing to “re-release the fragrance under a completely different name.”
“Smell, as many of you know, is very personal to me,” she wrote. “I put my heart and soul into every bottle and I’m incredibly proud of every KKW Fragrance product and collaboration we launched with Crystal Gardenia in 2017.”
Sources say the brand change has nothing to do with the “W” in the brand name. Note that the name of the company consists of the initials – Kim Kardashian West. As mentioned earlier, after her divorce from Kanye, she dropped the last name she.
Source: People Talk
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