“Sports-norm of life”: an advertising campaign was launched in support of the sports lifestyle

“Sports-norm of life”: an advertising campaign was launched in support of the sports lifestyle

It’s no secret that playing sports has a positive effect on a person’s mood and physical condition. Sport is a necessary resource to achieve goals and enriches one’s life.

Photo: frame from the movie “Simple Girl”

The day before, in the framework of the federal project “Sport is the norm of life” of the national project “Demography”, an advertising campaign “I’m OK” was launched, motivating the inhabitants of the country to do sports.

The advertising campaign “I’m fine” will remind people of the importance of an active lifestyle, will be a signal for our citizens to go to the gym, sports field or fitness club, and in winter to the ice rink. or the ski slope. “I urge everyone to adhere to the principle that sport is the norm of our life and participate in physical activity with health benefits,” said Oleg Matytsin, Minister of Sports of the Russian Federation.

Photo: ANO National Priorities

Also, within the framework of the project, people will be able to learn more about the implementation of the TRP complex and get to know the new sports facilities that are emerging in the regions.

Since the implementation of the federal project “Sport is the norm of life” of the national “Demography” project, 368 sports facilities, more than 1,500 TRP sports fields have been opened. 17.9 million people joined the TRP movement, more than 10.8 million people started meeting the standards, and 6.2 million people met the emblem standards. 49.4% of Russians go to sports.

Source: People Talk

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