The tendency in cute monsters does not disappear. Unusual toys became viral not only abroad but also in Russia. Forbes loved that the country’s residents spend 3.6 billion rubles on trend key cards.
It was known that approximately 4.25 million labubus were sold in Russia in the period between January and June 2025. According to the estimates of the Analytical Central Platform, the final income was 3.6 billion rubles.
On June 27, a record number of toy surfing was established. Today, 155 million rubles were sold in 480 thousand labs. Interest on the toys on the web has grown many times: 6.2 million from 2.5 thousand demands in March to 6.2 million. However, in July, statistics were decreasing – 4.6 million search queries.
In the first half of the year, the average price of the Labubu was 842 rubles. In spring, the cost of the toy rose to 1493 rubles, but until June fell 783 rubles again.
Remember, the labu is one of the toys of Pop Mart. The brand is known for its molds where you can find more than a hundred different characters. When buying the oddity of such toys, you don’t know which hero is stored behind the colored packaging until the last moment.
The lab was conquered not only by the West, but also the Russian influences. Here we said which celebrities bought a fashionable toy.
Meanwhile, the cost of the most expensive labu in the world was known before. Read more here.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
