Interest in the beauty of home beauty in Russia is growing rapidly. According to the market, sales of these devices increased by 40% compared to the same period last year. Companies are growing one and a half and even twice in the turnover in this category. Kommersant, the causes of popularity are clear: the hall procedures are expensive and many have no time to visit SPA regularly.
Among the most popular devices are massagers who are interested in leaping at once at 67%. In addition, the top, face lifting massages (+46%), masks used to stimulate skin and hair growth (+33%) and darsonval (+28%).
Experts explain the increase that attracted the attention of the Russians to look at themselves at home to save them. As a result, in the first half of 2025, the average control in the SPA centers increased by 14% and was 4100 rubles. At the same time, the demand for such services increased only 7%.
However, all users are not satisfied with the purchase. Beauty tools often promise more than they can give: devices are designed for a slight effect and do not have a clinical effect. According to experts, it is a short -term development and a feeling of freshness in the maximum microcirculation they can do.
Mass disappointment leads to the explosive growth of the secondary market. In the spring, 76%of all sales of beauty equipment fell to speed, interest in such goods increased by 48%and only 29%in new devices. Many buyers who do not receive the promised “Wow Effect olur get rid of unnecessary devices. And those who buy tools from their hands hope to pay the same care, but at a low price.
Meanwhile, a new direction has emerged in the neurocosmetics in the beauty industry. And what is it – read in our material.
Source: People Talk
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
