Gemini Flame: How was Lumpen Show and why is it the most personal expression in Russian style in recent years

At the end of last year, when the indigenous fashion industries summarized the results of the 2024, the question was actively discussed: kim Who did the most striking and unforgettable show of market players? ” Surprisingly, the Lumpen Modeling Agency was never, not a brand. In August, the team, headed by Avdotia Alexandrova, held a demonstration at Bowl Bowling Club, which celebrated its ten years out loud. The flood models went to the music designed by the podium and models in the images invented by the design models and created by musicians. Here is a strong community with serious ambitions to capture the industry.

Lumpen did not plan to stand there. And yesterday, it seems that all representatives of the Russian fashion industry gathered, and once again confirmed their intentions by organizing a demonstration in the cult metropolis bar on the Bersenevskaya set. The Peopletalk fashion department visited the center of the events, spoke to Avdotia Alexandrova and wrote why it was iconic. Shall we start?

The first thing you need to know: The show was called twin flame and was built on the image of duality. All models went to the podium in pairs – as if twins. One is light, the latter is a shadow (but more later). And this is not just a casting based on external similarities, but also a visual work on human duality. Avdotia, “Twin flame for me is when two people have a meeting and a complete matches. They are not only external, but also energetically similar: according to Waibu, the sound, walking, Av says Avdotia. And after that, he acknowledges that there was a constant “visual comparative analysis of the faces ,, so some models developed intuitively long before the show.

“The twin flame is not a manifesto and it is not a way to prove the industry, it sounds strange, but I haven’t always liked the separation of people by races and nationalities – visual, behavioral, energy. But I’m not a scientist.

From different cities with different fate and history. But visually – as if two reflections. Every human being has a light and shadow side. One is what we bring birth, the other is deep, hidden. One side efforts for maturity, the other always continues to be a child. And this is a demonstration about the internal harmony and the adoption of both parts. Avdotia said, ık We argued that one of the Duet could be more “perfect”, a model, symmetrical. Second, with a fault with something flawed, asymmetrical.

The visual language of the show is also established in contrasts: serious images makeup, nail design, Avdotia Alexia’s three -year -old daughter is combined with the drawings. One of the twins always looks like a hypertrophic version of the other, a drawn child. The hair of the models is stylized as if they were created and decorated with neon ribbons and 3D-handle applications. According to the tradition, the main make -up artist Dmitry Abramovich’s hair stylist was Fariza Rodriguez.

The concept of beauty and style show is built as a way to grow from solid office springs to pastel silhouettes, and the show ends with bright images with neon accent. The Lumpen team created clothes from the products purchased in Avito. And here is an interesting fact: As of May 31, all images on the podium will be a second life on an online platform: they can be purchased from the Lumpen profile in Avito.

One of the main “chips ın of the show was that the models did not leave the podium, but chaotic (at first glance), and gradually filling the entire area. And he just announced why the show was in the final. When Rave children went, the “Gemini” lumpen seemed to be playing from the speakers, as if they were transferred to Rave-Bezmiy’s atmosphere and started dancing. It’s like the last time.

And in the end, Danila Polyakov, who was only at the Lumpen Agency, remained on the podium and held a real performance. They appreciated everything.

Also, the work is not chosen by chance. Strelka is not just a bar, but a cult of the 2010 Moscow fashion party. “For me, this show is about the first time I came to fashion. This is about the aesthetics of the praise of the last decade. By the way, when I saw Danil Polyakov here, then it was in the shoes on a giant platform. And this image was stuck in my memory.

And in the final of the show, he went to the podium (of course under turbulent applause) and said that the show was dedicated to him, and he paid tribute to the founding partner of Digital-Journal’s looking at Roman Mazurenko. Thin, touching and very symbolic.

It turns out that the show has become a kind of meditation about time. Personal, cultural and stylish came together here. Location, music, models, makeup – everything worked as a single organism with spirit and sound. And if this is not an application to rethink the stylish code of the period, what?