Send Anna Wintour: What you need to know about the founder of the Cappel brand is rightly considered as the main hope of Russia’s avant -garde fashion

Recently, local brands are rapidly gaining acceleration, weight and importance. Almost every week, the fashion arena emerges new players with great ambition and bright abilities. We always watch such projects closely, we will definitely convey you to the names of Anna Wintour, which you should definitely know.

During the fashion week in Moscow, the author of this material first met with Yekaterinburg brand Cappel and his founder Oksana Sutyatina. Conclusion: He fell in love completely and irreversible. The designer has an ash blonde, extended wire shortened explosion and a bold style that cannot be confused with anyone. The spirit of the brand is completely stuck with Wibe Oksana. There is no rethinking of modern trends in the collections, but there is a unique vision that the designer does not plan to withdraw. In his work, Rick Owans’s inspiration is felt, but it also seems to be felt by the effect of Yekaterinburg’s configuration. Therefore, the love of experiments with form, cutting and tissue.

Today, we offer to get to know the designer better and to learn a little more about the beginning, inspiration, main failure and the first thing in the brand collection. Shall we start?

Cappel.

I bought the shortened version of the word capsule (capsule) and added her French word clothes, so “clothes”. And thus, Cappel appeared, reflecting the concept of capsule clothes.

In 2021.

We are working in the direction of avant -garde fashion using non -structural and transformation.

The first thing we created was Kimo-Traransformer. It is equipped with unpolled arms and a separate hood manual. At that time, it was a unique decision and we were one of the first people to offer separatable sleeve jackets. This really emphasized our brand in the market.

We focus on women who try to come forward, monitor fashion trends closely and appreciate their own styles. The brand mission is to give girls the chance to express their personality through unique forms and textures, not only clothes.

I loved drawing and creating since childhood. But the real impulse came from personal experiences. I always had difficulty buying clothes in stores because I was looking for something unique and I was not largely produced. At one point, after going to birth leave and recovery, my mother thorns from the first class helped me develop something unique. This was a trigger: I noticed how much I loved it and wanted to create it endlessly.

The main inspiration of creating my own brand was my hostility towards mass clothes. I always wanted to create something that people can proudly wear and distinguish their individuality. I wanted my clothes to be something that helps people express themselves, not just anything.

I can’t emphasize certain designers I’m equal, but there are masters who are satisfied with me. For example, Rick Owens, with its unique approach to silhouettes, with forms and textures and games and Yoji Yamamoto based on simplicity and elegance.

Brightness, uniqueness and self -expression.

I do not follow temporary trends. My aim is to create unique and complex clothes that will enter the resonance with my viewers who reflect their inner world and individuality.

I am proud of all my products, because each one of them is unique and carries a part of my soul. There is not only one thing that will be more expensive for me, each collection tells his own story.

I prefer not to limit myself to a strict framework, so I will say: What may be relevant in the future. Now the code that seems unacceptable or strange can find a new life, so I’m always open to experiments and new ideas.

Despite the strict competition, my brand manages to make itself look bright and fascinating. This is important to me, so the collections are not only available, but also finds an answer in the hearts of people.

First of all, I attended shows without proper preparation and support of the team. It wasn’t easy: I changed my models, I didn’t have time to prepare them properly, and some are not ready enough for the podium.

The probability of realizing your creative potential. I’m trying to create it without focusing on the commercial side. It is important that the job brings pleasure and the recognition naturally comes.

In the future, I plan to improve my brand, develop collections and create something new and bright. My duty is not to stand there, but to constantly surprise and inspire my customers.

Self -expression method. This is the language I talk to the world through my collections. I use fashion as a tool to show my individuality and call others to express myself.

In a time machine or in irradiation.

Bianca Sansori. Although it doesn’t need clothes for that.

Headbalfish. It seems to me that now I have found a great idea for creative brands.

I have a very bad memory, so I remember only those who have to exist.

With domestic animals. I love animals!

Bianca Sansori.