Jayanta Jenkins leaves her position as head of content marketing for Disney-branded television and Nat Geo content

Jayanta Jenkins resigns after a year and a half as director of television marketing and content for the Disney brand at National Geographic. Her last day is June 10th.

Jenkins joined Disney in December 2020 as Head of Content Marketing at Disney Branded Television and National Geographic, overseeing all of the content marketing and advertising created by both departments. His appointment was revealed in a Peter Rice statement on the restructuring of Disney General Entertainment in November 2020, in which he saw the portfolio’s marketing operations split into three areas overseen by Jenkins; Shannon Ryan, president of content marketing, Hulu and general entertainment; and FX Marketing President Stephanie Gibbons. Jenkins told I Davis, president of Disney brand television, that he took over from Gary Marsh last year, and Courtney Monroe, president of National Geographic Content. Davis and Monroe announced this morning that Jenkins would be leaving with an internal reminder. It is likely that a replacement will be appointed soon.

“Creative Power Center Jayanta was originally hired as a marketing host for Disney Channel, a role that quickly expanded to include overseeing content marketing and advertising across Disney and National Geographic brand televisions,” said Davis. and Monroe Shenwish. “He accepted the challenge, leading a newly integrated cross-functional team through an unprecedented period of growth for our business, all while most of us worked remotely!” Throughout the time, Jayanta has been an incredibly caring, collaborative and supportive partner and we will miss him.

In his role, Jenkins led a centralized team responsible for all of the creative marketing, media planning, advertising, talent relations, events, and reward strategies promoted by content created by National Geographic Content and television with the Disney brand. She oversaw the development and implementation of awareness campaigns, brand programming and franchising, worked closely with the Disney Media & Entertainment distribution network marketing team and the Disney + marketing team.

“When I joined you 18 months ago, I had a chance to try something new. “I enjoyed my experience here and it has given me great personal and professional growth,” Jenkins said in an email from the company. “But I’ve always been the one who spent my life awkward, and this led me to understand that I wanted to focus on what I love most, my true passion, which is working on creativity.”

Prior to joining Disney, Jenkins was Global Creative Director at Cheil Worldwide, Samsung’s in-house agency, where he led global initiatives for Samsung Mobile. He was also Twitter’s first global creative director and has also held creative leadership roles at Apple Beats by Dre, Chiat / Day, Wieden + Kennedy and The Martin Agency.

Here is Jenkins’ internal record and the Davis and Monroe memorandum:

From Jenkins:

Equipment –

I am writing to you today to share the news.

When I joined you 18 months ago, I had the opportunity to try something new. I enjoyed my experience here and it has given me great personal and professional growth. But I have always been the one who has led my life with the knowledge of myself, and this has led me to understand that I want to focus on what I love most, my true passion, which is working on creativity. So I wanted to share with you that I am leaving Disney next Friday June 10th. My plan is to go back to basics after spending more time with my son this summer.

After thinking about it, I realize that my entire career has been filled with trying new things. Getting out of your comfort zone to grow is all you need. The quote reads: “Take the chance … or miss your chance”. And the opportunity this job gave me is exactly what I did.

I am proud of the important, award-winning and culturally important work we have done together, and it has been a pleasure and a privilege for me to work with each of you. I have learned a lot and will always be grateful for this opportunity. My successor will inherit an extraordinary team.

Thanks for your support and I wish you all the best. Please keep in touch.

Jayanta

From Davis and Monroe:

As many of you may have heard, Jayanta Jenkins is leaving us next Friday. We wanted to take this opportunity to share our respect and appreciation for all that you have contributed to the Disney and National Geographic TV brand during your stay with us.

Creative Power Center, Jayanta was initially hired as a marketing host for Disney Channel, a role that quickly expanded to include content marketing and advertising supervision on Disney and National Geographic branded television. He took up the challenge and led a newly integrated cross-functional team through an unprecedented period of growth for our business – all at a time when most of us were working remotely!

Throughout his tenure, Jayanta has been an incredibly caring, helpful and friendly partner and we will miss him.

We are working on announcing a successor soon, but for now, join us and wish Jayanta all the happiness she deserves and nothing but the best in her future endeavors.

-Yes and Courtney