How to get to Fashion Week: Top 6 tips for those who dream of being at the center of fashion events

Several times a year, all influential representatives of the fashion industry go on a so-called tour covering the four main fashion capitals: New York, London, Milan and Paris. We are talking about Fashion Weeks that everyone who cares about this field wants to attend. After all, it’s every girl’s dream to see Bella Hadid, Irina Shayk, Vittoria Ceretti and Naomi Campbell on the catwalk (even if it’s from the back row). And even more importantly, getting the coveted invitation to the show.

But getting to the main event in the fashion world is not so easy. Some even get the impression that this is impossible.

However, we recommend that you do not despair ahead of time and move towards your dream with confidence. The Fashion Vibes fashion department will also help you with this. Today we spoke to TV presenter, stylist and influencer Lina Dembikova, who shared six tips on how to get to Fashion Week. We promise him.

In fact, anyone can come to Fashion Week. More precisely, it is not forbidden to fly to Milan or Paris. This week, brands have dozens of presentations and events for buyers, stylists and influencers. Another point is that mostly people with direct connections to the fashion industry can attend the same shows and presentations. It will be difficult to get in if you are just a curious spectator. But if you set a goal, there are several ways to achieve it.

Method No.1

The easiest and most reliable way is to become a customer of the brand. If you often and constantly buy luxury goods, the brand will generally be happy to invite you to a show or presentation. But there is a nuance: you need to buy clothes, not bags, shoes and accessories.

Method number 2

Being in the fashion industry. If you are a media representative or editor of the Telegram channel, you can apply for accreditation to follow the event. You need an official article from the magazine, then those interested in your publication will call you.

Method number 3

Bloggers and influencers can also apply for accreditation. You need to prepare a high-quality media kit, talk about your target audience, reach out to your blog, and send requests to attend events. And voila, brands can respond and add you to the guest list. Another question is that it is not that easy to find contact information and emails of all brands.

Method number 4

There are also those who purchase “passes” to shows and events. This method is effective only if you need photos for social networks in the spirit of “look, I was there.” But if you want to build a high-quality reputation and relationships with brands, it is better not to buy, but to patiently seek accreditation from brands. To do this, you need to improve your recognition on the blog and in your personal brand.

Method number 5

Work on the content. There are bloggers who choose a narrow specialization or aesthetic that aligns with a brand’s DNA, produce content with brand elements for their blogs, and tag it on their pages. Then the brand can notice your profile on social networks. If you like the content, they may even invite you.

Method number 6

The longest and most budget-friendly option is to go to all the street style events, take photos and meet. Maybe someone will accidentally guide you or invite you to a show or event.