At school, in the car, at work or at the gym, the Stanley Cup bottle seems to get everywhere! Containing almost 1 liter of liquid (hot or cold), the latter has a tapered and colorful appearance and is perfectly suited to being taken anywhere thanks to the reusable straw and rounded handle. And if we don’t question the design or practicality of this product, what we struggle to understand is why the Stanley Cup currently has more than 7 billion views on TikTok. And above all, what does Gen Z find so… Irresistible?
The WaterTok trend: the starting point of the craze
Although Stanley water bottles are sold worldwide today, It is especially in the United States that teenagers and adults can line up for hours to get them. It all starts from one observation: in the United States we drink too little water. Second a study published in the American Journal of Public Health: more than half of young Americans don’t hydrate enough. What’s worse is that a quarter of the children and adolescents interviewed would never drink water…
On TikTok, influencers then began to democratize the concept of WaterTok. The idea? Improve the taste of water in every way possible to achieve a daily consumption of 2 to 3 liters (which is actually more than necessary) without violence. Electrolyte powder, syrup, fruit… Everything is useful to prevent the water from tasting like water. As you can imagine, all the influencers who talked about this new concept drew attention to the fact that the design of a bottle could work in your favor if you want to consume more water… Obviously the latter had a Stanley Cup in their hands.
More than a water bottle, a real fashion accessory adored by Gen Z
Drinking more is good, but doing it in style is even better! Here because the brand has released its bottle in a multitude of colors. The target ? Match it with all our outfits and above all, make it desirable among younger, more impressionable shoppers. A profitable strategy that also involves bankable collaborations.
Recently, Stanley Cup teamed up with Starbucks to create a limited edition bottle in the color…baby pink (goal required). Released on January 3, the latter literally provoked crowds, even clashes in front of Starbucks stores, so much so that the brand didn’t want to repeat the experience…
On the Stock x resale site, this same model is sold today for more than €325…
Who would have thought that this bottle, initially created to accompany workers on construction sites, would now be reinvented as a fashion accessory? Not us!
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Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
