Influencer Poupette Kenza sentenced for “deceptive commercial practices”

On Tuesday 28 November, the Directorate General of Competition, Consumer Affairs and Fraud Control sanctioned the Rouen influencer for promoting a product prohibited for sale and for his lack of transparency regarding some paid partnerships.

The sentence was dropped. Poupette Kenza, a highly followed influencer on Snapchat, is sentenced to pay a criminal fine of 50,000 euros for “deceptive commercial practices”announced the Directorate General of Competition, Consumer Affairs and Fraud Control (DGCCRF) on Tuesday 28 November.

Between dubious commercial intentions and products banned for sale

Last August, Poupette Kenza, whose real name is Kenza Benchrif, was informed by mail that she was targeted by the DGCCRF with her company Seyana Society and had publicly informed her subscribers. This sanction is therefore not entirely unexpected. He is particularly criticized for carrying out product placements without providing explanations “the true commercial intention” behind, as well as having promoted to “teeth whitener” Nevertheless “sale ban on French territory”.

As told by our colleagues at World, “The amount of the fine is much higher than what Nabilla had to pay, sentenced in July 2021 to a fine of 20 thousand euros, again for “deceptive commercial practices” on Snapchat. But the practices of influencers are now regulated more strictly: since the beginning of June, the DGCCRF has issued several injunctions against some of them, in parallel with the adoption by Parliament of a text regulating their practices. »

The penalties provided for in case of violation can reach up to two years’ imprisonment and a fine of 300,000 euros.

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Source: Madmoizelle

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