The sentence was dropped. Poupette Kenza, a highly followed influencer on Snapchat, is sentenced to pay a criminal fine of 50,000 euros for “deceptive commercial practices”announced the Directorate General of Competition, Consumer Affairs and Fraud Control (DGCCRF) on Tuesday 28 November.
Between dubious commercial intentions and products banned for sale
Last August, Poupette Kenza, whose real name is Kenza Benchrif, was informed by mail that she was targeted by the DGCCRF with her company Seyana Society and had publicly informed her subscribers. This sanction is therefore not entirely unexpected. He is particularly criticized for carrying out product placements without providing explanations “the true commercial intention” behind, as well as having promoted to “teeth whitener” Nevertheless “sale ban on French territory”.
As told by our colleagues at World, “The amount of the fine is much higher than what Nabilla had to pay, sentenced in July 2021 to a fine of 20 thousand euros, again for “deceptive commercial practices” on Snapchat. But the practices of influencers are now regulated more strictly: since the beginning of June, the DGCCRF has issued several injunctions against some of them, in parallel with the adoption by Parliament of a text regulating their practices. »
The penalties provided for in case of violation can reach up to two years’ imprisonment and a fine of 300,000 euros.
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Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.