As a child, you probably already played with plasticine? This fun material that allows us to bring our creativity to life has just been used for something completely unexpected: dresses on the catwalk of the JW Anderson spring-summer 2024 show.
Jonathan Anderson plays with modeling clay for his JW Anderson Spring/Summer 2024 show
Intellectual, surrealist creator and passionate about craftsmanship including ceramics, Jonathan Anderson presented his new collection on 16 September 2023 as part of London Fashion Week (which was held from 15th to 19th, after that of New York from 8th to the 13th, and before that of Milan from the 19th to the 25th, then it will be the turn of Paris from the 25th to the 3rd October). Always ready for new conceptual ventures, he wanted to pay homage to Plasticine, a British modeling clay invented in 1897 by William Harbutt (well before the famous Play-Doh, created in 1956 by the American Noah McVicker). And it turns out that this hardening clay is still made in Northern Ireland, where Jonathan Anderson is from.
JW Anderson’s (de)inflated and woven dresses for spring-summer 2024
The result is a collection full of playfulness, with particularly round proportions, nuanced contours that accentuate the childish dimension of the pieces, further strengthened by the color palette worthy of a toy department. Many of the outfits seemed over-the-top, including dresses, handbags (it already offered tire-inspired bags), and even sandals (a continuation of the faux-balloon pumps that stood out in the past). Always in this idea of (de)inflation, bomber jackets pretended to let the feathers escape from their padding, before the idea of creating similarly inflated trousers was also developed.
Amidst all these conceptual offerings, few of which will reach the store, there were also more wearable pieces like crochet dresses, leather biker jackets with hoodies, and vests that were naively sexy thanks to their link knot closures. In addition to the bulge, another more marketable idea ran through the collections: that of weaving (brought back to the fore by Bottega Veneta, of which it has always been the signature), to sometimes create dresses that reveal the skin, sometimes skirts , and lots of tile-look cargo pants.
In short, it is still a beautiful collection that Jonathan Anderson has served up for his JW Anderson brand, which clearly does not need to focus everything on a huge scenography, or on a front row of celebrities paid to show interest in order to impress souls. Clearly for him fashion is child’s play.
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
