Can we deprogram the obsolescence of fashion? In this globalized and ultra-saturated industry that wants to move ever faster, being a brand that produces and offers clothes designed to last, even to wear them well, and invite you to wear them again and again until the end has something counterintuitive. However, this is the bet that some brands are making, supporting the quality of their raw materials, the timelessness of their design and the charm of clothes altered by our lifestyle and time. This is how the president of the French women’s ready-to-wear federation, Yann Rivoallan, defines: ” emotional sustainability “.
Perhaps this is precisely one of the keys to a more ethical style, to encourage people to consume less but better: underlining the pleasure and pride we can derive from garments that we love and have taken care of for a long time. To face this industry of dreams and desire, where the succession of trends and novelties serves to make everything we already own appear obsolete and fuels our impression of never having anything to wear, I receive In the Fashion News Wednesday 20 September from 7pm to 9pm on Madmoizelle’s Twitch channel, Charlotte Dereux, creator of the Patine brand, and Claire Roussel, creator of the Couture Apparente podcast.
Charlotte Dereux and Claire Roussel, guests of JT Mode on September 20, 2023
Who is Charlotte Dereux, creator of the Patine brand?
Charlotte Dereux is the founder of the ready-to-wear brand Patine. After the economic preparation at the HEC, the Florent courses and the ESSEC business school, she was the first deputy chief director of Bag magazine, buyer of media space at Nextedia, in particular for the brands of the LVMH group (Louis Vuitton, Sephora, Dior Parfums), before spending ten years in the marketing department of Sarenza. In June 2017 it launched Patine, now B-Corp certified (the best-known and most trusted brand globally that brings together companies eager to meet strict environmental and social impact criteria). Create a fun and sustainable wardrobe that’s easy to wear and style, to bring together fashion, people and the planet.
Who is Claire Roussel, creator of the Couture Apparente podcast?
Claire Roussel is an independent journalist specializing in feminist issues and responsible fashion. You have collaborated with media such as Tapage, Gaze, Marie Claire, ANCHORED, Usbek & Rica… He also produces the Couture Apparente podcast, which questions the social, political and ecological impact of fashion every month (How to break fashion off the rails? Can upcycling fix fashion? Can fashion slow down? How How do our clothes make the planet thirsty?). Outside of work, she enjoys dancing, spending weeks picking out an item of clothing, and sampling every dish that comes her way.
Adhere to JT Fashion, Wednesday 20 September 2023, from 7pm to 9pm, on Madmoizelle’s Twitch channel!
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
