Dress it up: 12 Russian brands with men’s collections

Being your boyfriend’s stylist is pretty fun. First, you feel like you’re making it better. Secondly, you can safely “rent” something from his wardrobe for yourself. We agree that both points are somewhat selfish but honest.

During the preparation of this material, we interviewed several guys and now we know where they bought clothes. The “nowhere” answer was shocking. It turns out that many still do not know that in the collections of Russian brands you can find a worthy alternative to Uniqlo and Zara, which left a year and a half ago.

Today, we’ve brought together 12 cool local brands that have everything you need for a cool look in our range.

DOOR31

The main fashion rule says: “Always start with the sole.” This also applies to the men’s wardrobe. If a man needs long sleeves, t-shirts, trousers, jackets and outerwear, go to the address of the nearest GATE31 store in the cards. By the way, the basis there is not simple. Almost everything has an intricate cut and thoughtful detail. So a boring image will definitely not work.

red september

Biker jackets printed in the form of vodka labels, t-shirts with driveway announcements, and shirts with sleeping area “panels”. All these crazy (literally) things can be found in the collection of the brand Red September. By the way, there are more modest wardrobe items. For example, the perfect blue sweatpants or a zippered hoodie.

Roman Uvarov

If Harry Styles lived in Russia, he would definitely wear Roman Uvarov. And it’s no joke, designer Roma Uvarov uses a unique upcycle knitting technique to create pants with rhinestones laid out in roses, half jackets, half sweaters, mesh shirts and much more. Therefore, if you are in the mood to stand out from the crowd, do not hesitate to buy Roman Uvarov things.

zarina

The only representative of the mass market in our selection. The Zarina men’s collection appeared quite recently, but has already received approval from the male audience. Zarina has a wide range of jeans, linen shirts and shorts, printed T-shirts, thick cotton sweatpants and long sleeves.

main outfit

The choice of a trouser suit should be approached with special responsibility and in no case should you save (otherwise you will have to pay twice later). Where can you find a suit like this? Fashion house Mastersuit is responsible for tailoring in our country. The main collection includes tuxedos, double-breasted jackets and casual options. In the meantime, you can sew a bespoke suit that will be cooler than Barney from How I Met Your Mother.

fairytale

The Fable brand is known, appreciated and respected by all domestic hypebeasts. We’re almost certain you’ve seen people in jackets adorned with Fable monograms on the streets of the city. By the way, the brand’s website is divided into collections, not categories. In one you will find trouser suits. In the other – shorts, T-shirt and long sleeves. And the third – in the accessories.

pps

There is no clear distinction between men and women in the collections of the Avangard post post scriptum brand. Freedom of choice is offered to us without focusing on established norms and rules. The brand’s design team advises the most daring to wear intricate tops and long sleeves with cutouts. But for those who are a little more modest, they offer to check out baggy jeans with a tie-dye effect, voluminous jackets and branded patched trousers and hoodies.

shu

Another Russian brand based on minimalism and casual style with a sporty twist. No printing, intricate details and intricate shapes. The usual things that are just cool are combined with literally anything. By the way, almost all Shu items are presented in a variety of colors. Something the team respects separately.

Bandit

The Outlaw brand has long gone beyond the Russian market and made a collaboration with Puma a few years ago. Anyone who loves oversized hoodies, puffy vests and fancy shirts should visit the Outlaw site. The collection is quite small, but knowledgeable people will definitely appreciate the item in your wardrobe of this Russian brand.

“Sword”

Petersburg brand “Sword” appeared on the market in the early 1910s and was recognized almost instantly by teenagers and fans of streetwear. As the founders themselves say, “The Sword” is inspired by the freedom of human aspirations, travel and street culture. It is not surprising that the brand is popular among representatives of subcultures. You can now find hoodies, sweatshirts, ribbed shirts, trousers, shorts and printed t-shirts on the site.

volchok

But Volchok will definitely control all representatives of the underground. The founder of the Russian brand, Vasily Volchok, relies on black, catchy phrases and gloomy prints. The designer started in the mid-2010s with Yunost t-shirts simply worn by everyone from Masha Minogarova to Rabitsa party goers. Now the collection of the brand has increased significantly. On the site and in stores (by the way, not only in Russia) you can find pants, sweaters, hoodies, sweatshirts, bags, socks and much more.

Ugly Sweater Club

Finding truly high-quality knitwear is not that easy. That’s why we turned our attention to the young Russian brand Ugly Sweater Club. “Is this a bug or is this design?” – this is the phrase that hangs in the description of the brand. There you will find the most unusual sweaters and cardigans not found in any mass market. And the guys also make very stylish lookbooks that they film.