By dividing the series as much as possible Euphoria is one of the most commented online today. And since the actresses and actors of this Sam Levinson drama for HBO come and go on our screens, whether we like it or not, it can be interesting for brands to dress, make up and model this cast to ensure maximum visibility and increase the chances of sales.
Euphoria tells the evolution of its characters through their appearance
This was already the case with other series famous for their well-dressed characters such as Sex and the city OR gossip Girl (the original): the appearance of a brand on air could lead to peaks in searches, or even purchases, the day after its airing. The advent of social networks has done nothing but amplify and facilitate the phenomenon. Emilia in Paris take a long time, to the point that it can feel embarrassing. But Euphoria illustrates this particularly well, e its cast almost single-handedly shares all of the year’s fashion and beauty campaigns.
The first season was already full of style, mixing vintage items not necessarily designer with more contemporary items from mass market brands, thanks to costume designer Heidi Bivens. But the second season gives pride of place to luxury houses as we could see the heroines wearing Prada, Miu Miu, Jean Paul Gaultier or even Jacquemus, between two problems of deception and drug addiction in high school. On the credibility of having such a budget for clothing, in addition to the problems of such gravity at that age, we will return, but their outfits tell a lot about the evolution of their psychology and the plot of the series. At that time just as the general public can become attached to these characters, it can do the same for their make-up and their clothes that tell so much.
The Euphoria cast monetizes their influence on fashion and beauty outside of the series
And this heightened relationship with fashion monetizes off-screen. Indeed, the succulent representation contracts for all this cast of beautiful people are multiplying. And this is far more unprecedented for a series, as noted by a recent statistical analysis by fashion media specialist, Fashion business.
Even though the characters in the series in general are rarely ugly, Euphoria it especially feels like a talking and walking fashion campaign, as its protagonists respond to the specifics of a marketing operation tailored to satisfy the representative desires of today’s young people. The diversity of gender expressions and identities, sexual orientations, morphologies and social races: there is a lot. It could be related to that this famous casting was carried out by a woman more accustomed to choosing models than actors: Jennifer Venditti.
The Euphoria cast racks up fashion and beauty contracts
Zendaya colemanstreet artist in Euphoria, thus has the most ambassador contracts for fashion and beauty brands: Valentino, Lancôme, Bulgari and Tommy Hilfiger. With her 130 million Instagram followers, she has a colossal power of influence.
Comes after Jacob Elordiwho plays the character of Nate: ambassador of Boss and Calvin Klein, has 12.5 million subscribers on Instagram.
Sydney Sweeneyaka Cassie, establishes herself as an ambassador for Guess, Parade and Savage x Fenty with her 9.1 million subscribers.
Half Alexa (Maddy) represents Balenciaga and Mac, with 8.2 million subscribers.
Hunter Schafer (Jules) is the face of Prada and Shiseido, with 6.2 million subscribers.
Angus Cloud (Fez), Thom Browne and Polo by Ralph Lauren fragrances, with 5.6 million subscribers.
Barbie Ferreira (Kat), Yves Saint Laurent Beauty, Coach and Becca Cosmetics, with 5.1 million subscribers.
Maude Apatow (Lexi), to her 3.7 million Instagram followers, represents Thom Browne and Ami.
Dominic Fike (Elliot), by his 2.9 million Instagram followers, represents Calvin Klein.
In short, it’s only season two and the Euphoria cast members are already racking up muse contracts like hotcakes. In terms of fashion and beauty, what surprises will season 3 have in store for us, which has already been confirmed? A brand of derivative products Euphoria ?
Front page photo credit: Magazine cover Cutting from February 2022.
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
