” Young people no longer read books and spend their lives in front of screens watching TikTok as the old reactionaries grumble. As if the Chinese social network were the worst enemy of reading. However, this binary opposition turns out to be rather artificial, as evidenced by the new documentary, All in Shades of ” Jeannot gives up “, YouTube channel of the booktubeuse and journalist Jeanne Seignol.
What does the documentary “How Tiktok is changing the book industry” tell? by Jeanne Seignol
For nearly five years, this content creator has been trying to do just that minimize (access to) literature e make you want to read. Which gave him time to see how the book market is changing, tested by new social networks like TikTok, and what they call the booktokers and booktokers.
In her new free documentary, free on YouTube, Jeanne Seignol therefore questions different professions, to find out how the social network reverses the cards of the literary prescription. Booktokers and booktokers recommend books there differently than print, web, radio or TV journalists can, and they are increasingly attracting the attention of publishing houses.
Some of these even search tomorrow’s authors on the platformas illustrated by the documentary “ Jeannot gives up “.
TikTok is revolutionizing the market for books and literary advice
In particular we meet Siphie Charnavel (director of the Robert Laffont publishing house), Augustin Trapenard (cultural journalist who now hosts ” The Great Library ” ON France 5), Mélanie Lecamus (head of communication for Hachette Romans and Le Livre de Poche Jeunesse) and Cécile Térouanne (director of Hachette Romans / Le Livre de Poche Jeunesse) and even the booktoker Feriel Abdi.
The latter comments with great relevance on how a hashtag likes #BookTok has over 115 billion views worldwide and attract a whole generation of readers, with new uses for literary discoveries and recommendations.
” How are these Tiktokeur and Tiktokeuse revolutionizing the book industry in France and how are publishing houses trying to take over them? And is Tiktok, regularly targeted by critics, trying to restore its image thanks to the book? asks Jeanne Seignol.
Her accessible and eye-opening documentary responds to it to bring us up to date, without disdain for class or sexism.. A rare thing when it comes to literature, social networks and the cultural tastes of young people, especially when it comes to women…
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
