If you’re new to the Summer Fridays brand, you’ve probably seen TikTok videos featuring one of its flagship products, the jet lag mask. The latter, very rich and moisturizing, has been specially designed to keep the skin perfectly hydrated and balanced before, during and after long-haul flights.
But it was during the appearance of Covid, when it was made mandatory to wear a mask, that sales of this product multiplied, because it would make it possible to mitigate the maskne phenomenon. A useful product, which has allowed Summer Fridays to establish itself as one of the most promising labels of the moment.
Lip balm
More recently, the brand has released its own lip balm called “Lip balm”. And it was such a best-seller, thanks in particular to the buzz it generated on TikTok, that very quickly, Summer Fridays ran out of supplies and had to wait-list more than 6,000 people, according to the figures of the brand! And the reason for this problem is very simple: one is sold every minute in the world, always depending on the label.
Why such a craze for this balm?
Available in different shades, the “Lip Butter Balm” lip balm is particularly popular because it is very moisturizing. Formulated with shea butter and Murumuru seeds (a palm native to the Amazon) and other vegetable waxes, the latter revitalizes dry lips and deposits a thin glossy layer for a glossy effect.
100% vegan, it adapts to all styles, all skin tones, but above all all desires. A commercial success that adds to the great successes of the Summer Fridays brand, which recently celebrated its 4 million products sold through the opening of a pop-up store in New York… They are Marianna Hewitt and Lauren Ireland, influencers and founders of the label who will be happy…
Source: Madmoizelle
Mary Crossley is an author at “The Fashion Vibes”. She is a seasoned journalist who is dedicated to delivering the latest news to her readers. With a keen sense of what’s important, Mary covers a wide range of topics, from politics to lifestyle and everything in between.
