Bruce Vaughn returns to Disney Imagineering as Chief Creative Officer and Co-Principal

Bruce Vaughn returns to Disney Imagineering as Chief Creative Officer and Co-Principal

Bruce Vaughn returns as Chief Creative Officer to lead Walt Disney Imagineering alongside legendary division president Barbara Bouza.

Vaughn has a rich history at Imagineering, having held leadership positions for more than two decades, including research and development and co-leading the entire WDI organization as Chief Creative Executive for nine years. He left Disney in 2016 to become the CEO and CCO (Chief Commercial Officer) of Los Angeles-based VR company Dreamscape Immersive, working with teams to advance virtual reality technologies for mainstream location-based entertainment. Most recently, he was at Airbnb where he developed and led the Experiential Creative Product team.

“The Walt Disney Company, powered by thousands of innovators and creative storytellers, has transformed the entertainment industry over the past 100 years,” said Josh D’Amaro, President of Disney Parks, Experiences and Products. “I am proud to have the dynamic team of Barbara Bouza and Bruce Vaughn at the helm of Walt Disney Imagineering as Disney Parks Experiences and Products remains focused on investing in creativity and developing new experiences around the world.

Starting March 20, Vaughn joins Bouza as part of D’Amaro’s leadership team.

“I remain an Imagineer at heart, so I am thrilled to join Barbara and reunite with this phenomenal global team of creators and innovators at this critical time,” said Vaughn.

Imagineering is Disney’s research and development arm responsible for the creation, design and construction of Disney theme parks and attractions

“With so many exciting projects underway and great opportunities ahead, I look forward to working with Bruce to encourage creativity and deliver next-level experiences,” said Bouza.

Source: Deadline

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