NBCUniversal chief Jeff Shell says Netflix’s “Noise” helps “validate” Peacock’s path; Streaming Outlet adds 4 million paid subscribers in the first quarter

After witnessing a massacre on Wall Street after Netflix announced a subscriber delay that raised serious doubts about the streaming business, Comcast went on to talk about NBCUniversal’s Peacock during the first quarter on Thursday.

Unlike the previous quarter, which was dominated by strong sentiments around the 2-year peacock and promised to increase spending on it to $ 3 billion a year, traditional assets took center stage this time around. The performance of NBCU’s advertising business, supported by the Beijing Olympics and Super Bowl LVI, enabled Comcast to obtain a Wall Street rating in the quarter. Revenue and revenue increased in both figures.

“The noise in the rest of the broadcast business only confirms where we are going,” NBCU chief Jeff Shell said in a statement. “From the very beginning when we launched Peacock, we said we would take a different approach to the streaming business. We don’t see Peacock as a separate and distinct business. We believe this is a continuation of our existing television business. We create our business. This is how we program, this is how we sell both linear and Peacock advertising. I think this strategy works. “

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At the end of the CEO comment prepared by Brian Roberts, he said that Peacock has reached 28 million monthly active accounts. It added 4 million paid subscribers for a total of 13 million, although the Super Bowl and Olympics led most of the activity. Peacock has two tiers, one free and ad-supported, and the Peacock Premium, which costs most customers $ 5 a month.

Peacock posted revenue of $ 472 million for the quarter but continues to post a loss as expected by Comcast prior to its launch. The EBITDA loss was $ 456 million for the quarter.

Shell was announcing a programming push. He received constant live coverage from the Premier League and WWE for his first two draws. Scripting, the peacock’s long Achilles heel, due in part to Covid, has finally shown signs of development. air hood, a dramatic update to Will Smith’s sitcom, is the service’s “first real hit” and “the first original we really liked,” according to Shell. The existence of the Olympics and the Super Bowl as advertising platforms helped raise the show’s profile, she noted.

Shell and Roberts also noted the increase in broadcast and cable rates that became available on Peacock. As part of the download of Comcast’s position on Hulu, to be completed in 2024, Mark’s programming, which includes Ხმა Y real housewives Skip the next day stream on Hulu for Peacock’s exclusive next day stay starting in September.

“There is no impact on retransmission because it is the same programming that already exists,” Shell said in response to a question from an analyst about the potential impact of a retransmission consent fee.