There are questions: Refusing to “talk” M&M’s candy is part of an ad campaign

There are questions: Refusing to “talk” M&M’s candy is part of an ad campaign

Recently, it was learned that M&M would reject “talking” candies due to criticism for their inclusive visuals. It turned out to be part of a Super Bowl promotional campaign. Reported by DigiDay. We tell you why.

Despite the company’s announcement, “talking” sweets persisted. So, one appeared on Spotify (created a personal playlist) and the other appeared in a commercial for Snickers (like M&M’s, the company is owned by Mars).

“Over the past year, we’ve made some changes to our favorite talking candy. We weren’t even sure if anyone would notice. And we certainly didn’t think it would blow up the internet. But now we get it—even sweet shoes can be divisive. This was the last thing M&M wanted as we were all trying to bring people together.”

Source: People Talk

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