Netflix and Nike are teaming up to help subscribers reach their fitness goals in 2023 with the launch of the Nike Training Club. The first batch of 46 videos is now available on the streaming platform. To find the workouts, users just need to search for “fitness”.
Each Nike Training Club show has multiple episodes, and when Netflix releases the entire series, there will be a total of 30 hours of motivational workouts. The streamer noted that all shows on all Netflix subscription plans will be available in multiple languages.
The move comes at the end of a difficult year for Netflix. The company remains the global streaming leader with 223 million subscribers, but faces a smorgasbord of US streaming challengers and is also making inroads in video games, consumer goods and other spaces with established heavyweights.
The company’s primary mission is to keep subscribers engaged to prevent “churn,” the industry-dreaded term for subscribers who terminate their service. Historically, Netflix has had an enviably low churn rate, increasingly spending billions on programming that can entice subscribers to stay. Today, amid layoffs and budget cuts, the company announced it will keep its content spending at $18 billion a year. This makes partnerships like this worth trying, as they guarantee a ton of new Greyman-scale content at no cost. Diversity is also important, as the company has moved into unscripted, comedy, family animation and other areas in recent years.
Writer: Armando Tinico, father Hayes
Source: Deadline
Elizabeth Cabrera is an author and journalist who writes for The Fashion Vibes. With a talent for staying up-to-date on the latest news and trends, Elizabeth is dedicated to delivering informative and engaging articles that keep readers informed on the latest developments.
