Fashion brands will now have to indicate the country of each stage of production

If a garment is made in China Where is it made in Bangladesh it means everything and nothing at the same time. And consumers are increasingly aware of it: what concerns the finishing and processing phases of a product says nothing about the origin of the various raw materials, where they were collected, transformed, etc. This is called the supply chain and there is a serious lack of traceability on it. The mere mention of the country could already give a more precise idea of ​​the working conditions of the textile workers, who are mainly women. Some countries are strongly suspected of using modern slavery, such as Myanmar, which rarely appears on the label, but is still very often in the middle of the chain. Only that part of the anti-waste law, which comes into force on January 1, 2023, wants to work in the right direction on this issue.

The anti-waste law works towards greater traceability in fashion

From the first day of the new year, the big brands will have to indicate on their labels the geographical origin of each phase of the production of the garments. Some have already been doing it for more or less time, making this information available via a QR Code to be scanned on the label of the garment or accessory in question, for example. This avoids ending up with a novel attached to each piece.

For the moment, the provision concerns brands with an annual turnover of more than 50 million euros, he specifies France News. But it will gradually be rolled out to all brands in France. Good news for greater traceability in the fashion sector, along the entire supply chain, the backbone of the underestimated war.

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