Hailey Bieber has shown off her enviably fit physique in a series of new Instagram selfies just before her son Jack Blues turned two.
The 29-year-old model, whose sister Alaia recently avoided jail time, displayed washboard abs in a low-cut sports bra with yellow trim.
Her hair was slicked back for the outdoor photo, which highlighted her sun-kissed, flawless visage.
In the pictures shared with her nearly 60 million followers on Friday, she subtly promoted her husband Justin Bieber's new SKYLRK headphones.
The 32-year-old singer's wife captioned the images, "my week in headphones."
The superstar wore sunglasses and captured glowing earbuds in the shots, which quickly gathered more than 1.1 million likes from her loyal fanbase.
Keeping her son out of the public eye
The photos arrived a day before Hailey and Justin celebrated their son's second birthday on Saturday, August 22.
The couple have kept their child's face off social media to protect his privacy.
The model previously explained her protective approach to Vogue: "We don't take him to a lot of places. We don't want anyone to.... I mean, you've just got to see how invasive it all is. It feels mean to put a baby into that."
For Mother's Day earlier this year, she marked her second year of motherhood with three pictures on her Instagram Stories.
One black and white photograph showed her holding her son, alongside the caption: "I love being your mommy."
Celebrating family milestones
For Jack's first birthday last year, she shared two intimate pictures taken by photographer Stevie Dance.
The images featured her dressed in a white T-shirt and jeans while holding her boy.
She captioned that post: "1 year of you my beautiful boy. Happy 1st Birthday Jack Blues, you are joy personified."
Hailey and Justin Bieber are now preparing to celebrate their eight-year wedding anniversary in September.
Rhode beauty business sale
Alongside motherhood, the Vogue cover star has continued to build her business empire.
She launched her skincare brand Rhode in June 2022 with three initial products: Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment.
In May 2025, while juggling life as a new mother, she sold Rhode to e.l.f. Beauty for $1 billion.
The brand was subsequently named one of Time's Most Influential Companies in a list of 100 in April 2026.
Speaking to Time about making the sale, she said: "I felt really stretched in a lot of ways."
"There's a lot of change happening all at once. It really showed me as a woman, as a businesswoman, as an entrepreneur, as a mom, as a wife, as a friend, really what my capacity was," she told the magazine.
She revealed she still intends to grow her business empire, sharing: "I'm an entrepreneur at the end of the day. I want to expand in business and I want to be able to do more things, but I'm definitely not in a rush."
