Disney + launches early access to merchandise for subscribers

Disney + is trying something new, giving subscribers a chance to get some highly anticipated items before they go on sale to the public. This can give you a huge advantage in getting exclusive clothing, toys, and collectibles from franchises like Star Wars, wonderand Pixar.

Also keep an eye on the detail pages for your favorite movies, series and shorts, QR codes for special product launches will be displayed on the selected detail pages. This program is currently only running for a limited time, but I suspect hopefully it will stay around.

Given the number of Disney + subscribers, I suspect this doesn’t give you a huge advantage in getting certain items. For example, when I browse the Disney + Special Access store, I see a lot of them Star Wars the items are already out of stock. So even if you get early access, you still want to be quick when it comes to the really wanted stuff.

Not sure if this is the benefit they think it is, I think it could probably be more useful if there was a QR code in the details of a movie or series that simply leads to a page dedicated to merchandising. What do you think, would this lead to you getting Disney + if you don’t already have it? Do you think this early access would realistically allow you to get your hands on some of the most popular products?

Here is the full press release:

Disney + subscribers in the United States can participate in a limited trial experience that will bring their favorite stories to life with special access to the must-have merchandise available on shopDisney for this holiday season. For a limited time, Disney + subscribers can visit shopDisney.com/DisneyPlusSpecialAccess or the detail pages of selected Disney + movies, series and short films to scan QR codes to purchase highly anticipated items before the general public. Subscribers can purchase products from fan-favorite franchises and titles, including Star WarsMarvel Studios’ Black Panther And Doctor Strange in The Multiverse of Folly and receive exclusive access to Walt Disney Animation Studios merchandise Frozen 2 and Disney • Pixar Light year.

“Special access to this curated collection of merchandise for the upcoming holiday season is the latest example of the many ways we experiment with improving the user experience on Disney +, which includes improving the benefits of being a subscriber,” said Alisa Bowen, President of Disney +. “We are thrilled to partner with shopDisney to explore how we can potentially better serve our audiences by expanding the ways they interact with the stories and characters they love on Disney +.”

“ShopDisney has all the products to bring your favorite Disney, Pixar, Star WarsMarvel and National Geographic stories come to life, “said Naveen Seshadri, EVP Global Retail.” By providing our Disney + subscribers with special access to select products on shopDisney, we are discovering new ways for our fans to shop and connect further content and commerce “.

During this trial experience, eligible subscribers can visit shopDisney.com/DisneyPlusSpecialAccess or access the Shop tab within the detail pages of selected Disney + movies, series and shorts to scan QR codes that will take users directly to merchandising on shopDisney. The Shop tab will be available for major Disney + US profiles that have been verified as 18 years and older.

Special Access will grant Disney + subscribers early access to products including:

• The Mandalorian DarkSaber’s Legacy Set

• Luke Skywalker and Obi-Wan Kenobi Battle of the Heroes legacy lightsaber set

• Ahsoka Tano Hilts of the lightsaber of legacy signed by Ashley Eckstein (Ahsoka’s voice in Star Wars the battle of the clones And Star Wars rebels)

• Ahsoka Tano doll in special edition signed by Ashley Eckstein

• Strange Doctor Coat

• Scarlet Ear band

• Captain Carter Vibranium shield

• Black Panther Collectible mask

• Black Panther Wakanda forever Artist series jacket

• The world of Wakanda Puzzle from the artist series

Additionally, Disney + subscribers will have exclusive access to Disney’s made-to-order merchandise store, including new Disney’s t-shirt and hoodie designs. Frozen 2and Disney and Pixar Light year.