Disney+ is coming to get us, or I mean other people sharing their passwords for the streaming service, not me, I don’t, move on Disney+, nothing to see here. The platform came out and said that it informed Disney+ subscribers in Canada that starting November 1, “Unless otherwise permitted by your service tier, you may not share your subscription outside of your household.” The notification also informs customers that if the company determines that a Disney+ subscriber has violated these terms, “we may limit or terminate access to the Service and/or take any other measures permitted under this Agreement.” The language suggests that Disney+ will offer a new option (or options) for account sharing outside of the primary user’s household.
The notification to Canadian subscribers is part of the company’s updates to Disney+ subscription agreements to clarify rules regarding account sharing, with the US coming later this year.
Disney CEO Bob Iger announced this summer that the company was embarking on a strategy to monetize freeloader streaming accounts.
“We are actively exploring ways to address account sharing and the best options for paying subscribers to share their accounts with friends and family,” Iger said during Disney’s quarterly earnings call on Aug. 9. agreements with additional terms on our sharing policies and will implement tactics to promote monetization in 2024.
Meanwhile, starting November 1, the company will launch the Disney+ plan with advertising in Canada (priced at $7.99 per month), the United Kingdom and eight European countries.
In an effort to increase revenue from users sharing passwords, Disney is following the lead of Netflix, which launched its “paid sharing program” in more than 100 countries in mid-May. This aimed to push illicit password borrowers into getting their account or push customers to add non-domestic users as an “extra member”.
Separately, starting this month, Disney will raise prices for standalone premium tiers of Disney+, Hulu and ESPN+ in the United States. Starting October 1, Disney+ Premium (ad-free) increases to $13.99 per month, up $3; Ad-free Hulu will also increase from $3 to $17.99 per month; and ESPN+ will increase by a dollar, to $10.99 per month.
via: Variety
by Jessica Fisher
Source: Geek Tyrant
Lloyd Grunewald is an author at “The Fashion Vibes”. He is a talented writer who focuses on bringing the latest entertainment-related news to his readers. With a deep understanding of the entertainment industry and a passion for writing, Lloyd delivers engaging articles that keep his readers informed and entertained.
