The greatest mystery may not be found in the film directed by Rian Johnson, Natasha Lyon-hero impassive expression Peacocks series. Instead, it can be found in the Downy Unstopables commercial for Super Bowl LVII. In the three months leading up to the Big Game on Feb. 12, Downy had a celebrity mystery underneath a blue hoodie. “[They] I want to use my face for the Super Bowl commercial,” says the celebrity in the first preview. “But I haven’t agreed yet, because I don’t think it will keep your clothes fresh for twelve weeks. true. But until then, I will hide my identity.”
Enter a talking dog. “It’s pretty obvious who you are,” says the dog. “Shut up, Super Bowl puppy. You do not know me. From there, the celeb didn’t seem convinced of the power of detergent to keep clothes fresh.
From there, the hooded celeb was visited by his grandmother until he was satiated (“You better hear some slippers coming out of here, ASAP”). He orders a pizza (“Don’t I have to sign anything?”) and finds himself mugged (“What about the cookies?”) by a crook who knows of a laundry business when he sees one. “Oh, I think my house just got broken into.”
Created by Procter & Gamble’s Woven Collaborative, a multi-agency collective co-led by executives from WPP’s Gray and Leo Burnett and Publicis Groupe’s Saatchi & Saatchi (who work locally), the announcement is one way P&G is caters to customers. concerns. on the efficacy of the product. “What we’ve found is that consumers are finding it hard to believe that Downy Unstopables can actually last as long as the brand claims they can,” he said. Jenny MaxwellP&G Senior Brand Director, Fabric Care, North America, Ed advertising week. “We figured out what to do better than running our Super Bowl ad well before the Super Bowl.”
“The beauty of this campaign is that it returns to that tension created by what the consumer thinks about the product,” he said. Cyrus Sarmiento, creative director of the Woven Collaborative. “We have an incredible product with an incredible truth, which is the durability of the perfume. There’s also incredible consumer tension, which people don’t normally believe. [advertising and marketing] affirm (is).
Who is the celebrity behind the sweatshirt? Fans will have to tune into the game on February 12 to find out.
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Source: Hollywood Life
Bernice Bonaparte is an author and entertainment journalist who writes for The Fashion Vibes. With a passion for pop culture and a talent for staying up-to-date on the latest entertainment news, Bernice has become a trusted source for information on the entertainment industry.
