Rhode Skin, Hailey Bieber’s beauty brand, has been sued for this reason

rhode skin is the beauty mark of haley bieber and it was launched a few weeks ago after several months of waiting in which the celebrity conquered his fans with some previews of the formulas and the packaging that was cooking. Her first drop included three basic products to create a look clean as only he knows how to do it Hailey (Peptide Glazing Fluid, Barrier Restore Cream and Peptide Lip Treatment) and surprised the world with its affordable price.

Within a few days his mark surpassed Instagram The 400 thousand followers, but not all good news, since the wife of Justin Bieber has had to face a lawsuit for using the name of an existing brand (and the battle continues). Keep reading to find out all the details.

Why was Hailey Bieber’s company sued?

In accordance with TMZ, rhode skin was sued ‘for trademark infringement by a fashion line of the same name’. It’s about the clothing brand Rhodefounded in 2013 in New York, whose owners Phoebe Vickers and Purna Khatau, confessed that they had problems on their digital platforms because people were labeling them by mistake, thinking it was Rhode Skin.

This has also grown because not only the celebrity of 45 million in Instagram has promoted her brand on her account, but also her husband, with 243 million, has talked about the launch of Hailey on your profile.

Furthermore, according to TMZit seems that haley bieber he had already tried to negotiate with them the acquisition of the name ‘Rhode’, but the owners of the fashion brand ‘refused to give it up’. They even assure that the logo of rhode skin looks like theirs.

‘They are asking the judge to force the company to Hailey stop using the name Rhode and to come up with something else to avoid further confusion and damage to your brand,’ says TMZ referring to the request of the owners of Rhodethe fashion brand.

But everything points to Hailey continuing to use her brand name during this battle. ‘Our demand continues. [El] court ruling is simply a decision by the judge not to ban the skincare line from haley bieber use our brand while the litigation progresses, deferring judgment until we have a chance to gather more evidence. It is extremely rare for a judge to issue the preliminary order we were seeking, so we expected this result. We remain confident that we will win at trial. Rhode is our name and brand, we built it, and federal and state laws protect it. We ask Hailey to achieve her goals without using the brand name that we have built over the last nine years,’ Rhode, the first brand with that name, told TMZ, this July 23.

Will they come to an agreement? haley bieber will have to modify its brand identity shortly after its launch or the aesthetic mogul clean will he manage to buy the name at all costs? We will keep you informed of the case update.