While Pi Didi judge, his daughters earn on hype: they launched their fashion brand

The 18-year-old daughters of the rapper and producer, D’lila and Jesse Combs, launched their own clothing brand. The brand was named 12 Twinty1-in-Teer of their birthday, December 21-and presented with the help of a spectacular black and white video in social networks. All this happened only a few days after their father was found guilty in the case of human trafficking with a view to prostitution.

Both girls said they created the brand ‘whole life’ and not only called the project fashion, but ‘the history of their roots and nursing communication’. In the video they pose in minimalist black images and clearly not only make a bet on the surname, but also on the right visual presentation.

However, experts were divided:

• Joseph HankokA professor in fashion marketing regards the moment ideal: the name of combs is again in the heads and their daughters can use this. “Bad advertising is also an advertisement,” he said, adding that interest in independent brands created by Dark -Skined is especially high in the US.
• Scott WoodwordThe creative director of the SEW brand is more skeptical. According to him, a famous last name and subscribers in Tiktok is not enough.
• David LaurenterAssociate lecturer fashionable merchandising, suggests that the launch of the brand is currently no coincidence, but a calculation. Increased attention for the case of combing could create ideal conditions for the start.

D’lil and Jesse himself have actively appeared during the hearing in recent months, to support his father. And although his judgment will only be announced on 3 October, the attention of the public was temporarily shifted: now not only criminal chronicles, but also fashion publications follow the surname van Kammen.