The task is possible: how to find your manicurist and not make mistakes?

Manicure is one of the whales the beauty services industry has been hopping on. Moreover, it has recently lost the gender barrier – more and more men are providing this service, and more and more men are coming to the salon for it.

But how to choose a master who will suit the client according to all the necessary criteria: will he do a cool manicure and take into account the comments and, if necessary, participate in the conversation? Someone in the industry talks about it.

Evgenia Imen is the creator of two professional product brands for manicure Imen and ImenKa.

At first everything seems banal and simple, and it is enough to choose the master according to the following criteria: photos of works, reviews, prices, sterility. But no. Photos of works can be borrowed “from the neighbor”, the high price does not always equate to high-quality manicure, and reviews are easy to buy. Now in order.

Important: We do not consider homework in this article.

Social network

If the master or salon maintains pages on social networks, we first look at them and analyze:

— actively and regularly filled;

— on the page there are unique photos, videos, there are events;

— the price list is public and intuitive to the customer. In the final calculation of the cost of the procedure, you, as a client, should not have the feeling of “pinch” from the salon or the master;

– convenient appointment for manicure directly from the social network page;

– ideally, if there is a division of masters by price segment – from “trainee master” to “top master”. In this case, the customer already understands what he paid for in the first place – time or money.

Master’s Choice

You can search for “your” person in a beauty salon, manicure studio or co-working environment. Next, go to Yandex and look at the reviews.

What is important to pay attention to:

– If there is a salon or studio on Yandex maps, this is a big plus, because Yandex reluctantly deletes comments, ie. Salon owners need to prove the review is fake.

Getting 100% good reviews is extremely rare. And this is wonderful. Because there are always those who are dissatisfied and you can make an adequate impression.

life hack: read the comments aloud. Purchased reviews will be instantly recognizable with the same words, perfectly placed punctuation marks, they will have the same tempo. Try it and you will be surprised how clear everything is.

First visit

Have a simple checklist in mind:

The appearance of the master is important. If it looks like “from the market”, it is unlikely that you will have the same concept of aesthetics. In self-respecting salons, the masters’ uniforms are branded.

Workplace. The table should be clean, dust free with a set of disposable consumables. All instruments are in sterilization bags with an indicator (usually a round brown label) that indicates the instrument is ready for use.

Before starting the procedure, the master analyzes the client’s hands and announces possible additional services and their availability (for example: strengthening nails, repairing the corner), so that the client understands how much he will have to pay for the service complex, and this in the end is not an unpleasant surprise.

manicure toe

The coating should be “alive” for three weeks. If during this time nothing has happened to the manicure, you can safely register with the master again and leave a positive review about him on social networks or cards.

Finally, another way to find a good manicurist. With word of mouth. So do not be lazy to ask your friends and girlfriends whose manicure you like.