10 new Russian cosmetic brands you didn’t know about

Even if you know everything about Russian brands, you will definitely discover something new in this material. Their numbers have doubled (if not more) in the past few years, so our previous guide can be safely backed up. So we decided to do exactly that. Below you will find 10 new Russian cosmetic brands that really deserve attention.

UNE

The saying “You name a ship and it will sail” has never been more useful. Translated from Old Church Slavonic, “UNE” means “best”. And the features that distinguish the brand from others on the market can really be listed for a long time. First of all, this is a naming. Most domestic brands prefer the Latin alphabet, and Russian brand names are extremely rare. The UNE brand uses the Old Church Slavonic alphabet and looks original. The second is the concept. The creators were inspired by traditional hemp culture, so at the heart of each formula is none other than hemp oil or cannabidiol. The brand’s collection even includes hemp tea (tea). Third is design. The first thing that connected us was the travel formats of the funds. They are so stylish that now you just want to take them on trips. The strong DNA of the brand consists of these small pieces that look like a puzzle and it is unlikely that the brand will be confused with another.

House of Keys

House of Keys was invented and created by Ksenia Yankovskaya, the girl who once officially brought Lime Crime to Russia. At the age of 22, she started her own company, which grew from a small home depot online store to a distributor of popular brands like Lime Crime, Rude Cosmetics, Bebella, and Beauty Creations. And last year a new page opened in the company’s history; the company moved from distribution to creating its own cosmetics brands. And the first was the House of Keys. There are currently two palettes in the brand’s collection: Kidult (kid + adult) and Eyes Never Lie I. The shades are bright, pigmented, and you won’t want to put down the palette itself. Ksenia and her team won’t stop there; their plan is to create new makeup products with an emphasis on eyeshadow palettes.

Zerapy

The first thing you need to know about the Zerapy brand is that cosmetics are based on natural mineral zeolite. This is a universal component that cleanses the skin, normalizes its functions, nourishes it with microelements, and also supports collagen synthesis. When the name of the ingredient is written as zeolite in Latin, it becomes clear why the brand is called Zerapy. Therapy (therapy, treatment) + zeolite (zeolite) = Zerapy. Simple.

The brand’s products are developed at the LN-Cosmetics research and production laboratory in Siberia. The idea of ​​using zeolites in cosmetics was born here in 1994 and the first recipes were created. And last year, the Zerapy brand emerged on a company basis. Its main feature is the unusual fund format. For example, the brand produces dust face masks. Before applying the product to your face, you need to mix the dry tissue with water. Also included in the collection is a cleanser in the form of mineral powder, which must be mixed with water until it reaches the consistency of “wet sand”. The brand gives fans the chance to feel like they’re in chemistry class and look at their care in a different way.

Arive Makeup

In the spring of 2022, the gap created in the field of decorative cosmetics in Russia is gradually being filled, and we cannot help but rejoice. One of the new products is the beautiful and minimalist Arive Makeup. The brand only appeared last year, but its range is already full. There are foundations, various lip products, eyeshadow palettes and even makeup brushes. Moreover, the color palette of each product is wide – for example, foundation is offered in 10 shades, lip gloss in 12 shades. This is a good start, so we will follow the development.

Predubezhdai

Anastasia Mironova entered the skin care cosmetics market in 2022 and introduced the Predubezhdai brand. As the creator says, his brand makes it possible for us to relive the life experiences that make us who we are. Therefore, all collections refer to the most important stages of life: Detstvo about carefree childhood years, Prekrasnoe Dalyoko – about primary school achievements, Vam I Ne Snilos about first love, Suspiria – about self-discovery and experience, and Catharsis – about salvation and returning to your true self.

Meanwhile, the brand has not only a strong philosophical component, but also a visual component. Every product is a personal thing; It is first processed internally and only then made available externally. The cleansing gel looks like a can of peaches carefully wrapped by your grandmother for the winter, and little Nastya Mironova is looking at you from the packaging of soft body gel in the bathroom. Perhaps this is the only brand on the Russian market that is so strongly imbued with the personal memories and experience of its creator.

skinjestique

The Skinjestique brand came into our lives when we least expected it and we immediately fell in love with it. First of all, the products actually have formulas that work. The brand sees itself closer to cosmeceuticals, that is, a direction at the intersection of cosmetology and pharmacology. For this reason, manufacturers use ingredients in their product formulas that are scientifically proven to be effective and safe in working concentrations. Therefore, another plus is that the active ingredient concentration is clearly stated in each product. And the brand produces its products not only in Russia, but also in Korea, because the story of co-founder Yulia Nikitina’s love for personal care and cosmetics in general began in this country.

Squeamish

Our acquaintance with the Touchy brand (pronounced Táchi) was temporary, but afterwards we felt the scent of the butter cream on our skin for a long time. And at the end of the day we came to the conclusion that we have not heard such a fresh and unusual perfume composition for a long time. So if you are currently looking for a nutritional product with an extraordinary taste, this brand is definitely worth your attention. Since the brand’s entire focus is on body care, the range includes butter cream, body cream, scrub and hand cream. Our favorite so far is the Papyrus, Patchouli, Vanilla cream butter, which has an airy gel texture that is easily absorbed and not felt on the skin.

a little love

Somelove brand takes responsibility for the skin of not only adults but also children and even newborn babies. For this purpose, the brand has four product series in its collection: for my body and for my face are designed to care for the body and face skin of adults, for my kiddo series is for children and for my baby is for babies. But frankly, we also want to use black and cola-scented baby shampoo or bath potion. It’s all because of the cute design with hand-written drawings and text. But moving slightly away from children’s cosmetics, the brand has recently launched a line of anti-edema products called Not My Baggage (yes, naming is another of their strong points). The collection includes a face serum, cream and eye serum; Everything you need the morning after a series of binges.

Vivalabeauty

The idea to create her own cosmetics brand came to Sevilla Biryukova during the pandemic. Then he took an A4 sheet of paper and wrote down what his brand would be. And a few months later, Viva La Beauty was born.

The brand is built on the principle of capsule collections, where all products can be found separately, but when combined they give an even more visible result. Instead of the usual “shampoo, conditioner and mask 1-2 times a week” sequence, the brand created its own scheme: shampoo + conditioner + serum (1-2 times a week). The combination of serum and conditioner balm outperforms many masks, both in terms of effectiveness and the amount of time you have to spend in the shower while keeping the product in your hair. The biggest advantage of the brand is its price policy. Sevilla said in one of her interviews that the demand for high-quality hair products under 2000 rubles is great, but very few brands meet it. Therefore, his goal was to create high-quality but budget-friendly products. And it turns out that the cost of the brand’s products varies from 500 to 1900 rubles.

Gordon’s Laboratory

Gordon’s Lab is a true beauty minimalist in the world of brands. The brand adopts the “less is more” strategy. That’s why there are only six products for skin and hair in the range. And all the products are chosen really wisely. There are three for the face: cleansing gel, moisturizing toner with hyaluronic acid and emulsion (serum and cream in one bottle). There is also everything you need for your hair: shampoo, conditioner, mask and thermal protection spray. And these six products cover almost all the needs of normal skin that is not prone to acne and dehydration. We are ready to firmly shake the hand of the creator of the brand for awareness and promotion of the idea of ​​​​beauty minimalism in general.