The Russian brand Divage has long established itself as a high-quality and at the same time economical brand of decorative cosmetics. Moreover, it looks organic in the cosmetic bag of both a professional makeup artist and an amateur beauty colic. Over the past few years, the brand has succeeded in redesigning and has now launched its new product, Bold Impression mascara.
The teaser of the ad campaign “It’s easy to talk at a glance!” It consisted of three videos under the general slogan. In them, the girl communicates without a word with a barista, an artist and a taxi driver. And ultra black mascara is her main magical assistant. It gives volume to the lashes and expressiveness to the look. The Italian formula makes this mascara easy to spread and layer for a natural effect or drama queen look.
The mascara cover is made with Digital Lavender, one of the most trendy colors of the 2023 spring/summer season. According to experts, lilac color is associated with self-care and radiates calmness.
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Mascara Bold Impression, Divage -
Mascara Bold Impression, Divage
And yes, if mascara truly demonstrates the magical power of nonverbal communication, please, there are two at once.
Source: People Talk
I’m Roger Gritton, and I’ve been writing for the The Fashion Vibes for over 5 years now. My specialty is beauty news; I’m passionate about covering the latest trends, products, and innovations in the industry. In my time there, I’ve become known as an authority on all things beauty-related.
I love discovering new experts to interview, researching up-and-coming ingredients and techniques that are making their way onto our beauty shelves and highlighting people who are making a difference in the world of cosmetics. My work has appeared not only on The Fashion Vibes, but also several other publications including the New York Times Magazine, Allure Magazine and Refinery29.
